In today’s increasingly digital world, having a social media presence is critical for all small to medium sized businesses. Properly branding your social media, scheduling posts, engaging with your audience, creating compelling images with captivating captions will help grow your audience and expand your reach.
Influence Marketing is one of the biggest trends in Digital Marketing right now. Learn how a small business can utilize influencers to help their business grow.
Key takeaways will be:
- The difference between Facebook, Twitter, Instagram
- What is influence marketing – how to identify influencers
- The types of influencer collaborations
- What is reach? How to properly judge reach and engagement of influencers
- How to engage with influencers & build a relationship
Our session will be led by John Vuong
As sole owner of Local SEO Search, Inc., John’s mission is to help local business owners improve their website’s presence on search engine result pages (like Google) so they can dominate their industry. After starting in Internet marketing over a decade ago, he guided over 5,000 local business owners with online digital sales and various corporate enterprises. Combining his business acumen with an innate understanding of the local business landscape, John customizes SEO campaigns for each Local SEO Search client by acknowledging their different needs. An Administrative and Commercial Studies graduate of the University of Western Ontario and proud father to his son, John gives back to the community by funding a yearly program that provides backpacks stocked with supplies to deserving young students, and is a passionate mentor to new entrepreneurs. He is also an avid Toronto Raptors fan and an active real estate investor.
Also speaking is Kayla Claus
Kayla is the Account Manager and Social Media Coordinator for Local SEO Search, Inc. She has over five years of digital marketing and social media experience. For the past three years, Kayla played a vital role in growing an e-commerce brands Instagram following from 1k followers to over 250k and also grew their Facebook following to over 150k in that short time. During this period she was responsible for social media content, customer service and also spearheaded an influencer engagement campaign that helped the brand grow rapidly. With over ten years of customer service experience, she loves to build relationships both on and offline. Kayla graduated from McMaster University with an Honours Bachelor of Art in Communications and Multimedia and went on to pursue a Public Relations degree at Humber College. Her finger is always on the pulse of new digital trends.
Donations: All ticket proceeds from this event will go towards Local SEO Search’s 2019 backpack program. Every child deserves an education, the self-sufficiency of a well-informed mind, and the opportunity for a successful future. However, many local families’ circumstances prevent them from affording simple supplies. Local SEO Search has donated 200 backpacks to 5 schools in Toronto filled with personal care and educational supplies in 2018. Our goal is to donate 500 in 2019.
If they want to learn more you can include the following link about our program: https://www.localseosearch.ca/community-service/share-your-success-back-kids-education-with-backpacks/