Advertising can be an expensive marketing medium for any small business. It is also challenging to create a memorable print/radio/television ad, especially if you have a limited budget. It’s important to select marketing options with high ROI (return on investment) for your business.
Ways to select a strong advertising platform:
Use SEO to Pinpoint Your Audience
The first step when choosing an effective advertising medium is to determine your target audience. Once that is done, search engine optimization (SEO) can be a boon for your business. Professional SEO services can reach your target customer base through keyword research, reviewing Google Analytics, and a website audit. Experts in this field know how to get your website more highly ranked on Google, most people’s go-to search engine. When you focus your energy on your target market, you can reap the rewards from finding fresh customers and clients.
Know Where Customers Spend Their Time
People frequently switch from one media platform to another. When trying to navigate among digital marketing, search engine optimization (SEO), email marketing, and mobile marketing, it’s wise to rely on the advice of a professional. Spend your advertising dollars where your customers spend their time. If you seek a younger audience, you may need to up your social media game, particularly on Instagram. Your SEO team can help advise where you should spend your time, and if purchasing Facebook ads and online banners will reach the people you want.
Research Your Competitors’ Advertising Approaches
Learn what’s working for your major competitors. If they’re having success with radio advertising, consider if that is an approach that you can afford. If you have stiff competition, you need to meet them on the same playing field. Again, SEO will get you the “biggest bang for your buck,” because it is a long-term approach that brings more eyes to your pages where you promote products and services.
Understand Your Market Location
Your market may be international, national, and/or local. Not all forms of advertising are suitable for approaching prospects, especially if they are located in different geographical markets. When choosing an advertising medium, consider your target market location. For example, if you’re a small or medium-sized local business, you’ll benefit from the guidance of pro (like Local SEO Search Inc.) who understand how to localize search engine results and draw customers from the neighbourhood.
Recognize the Cost Involved
Advertising can be a huge expense that ends in disappointing results. Online experts recommend that you maximize your spend with a proven approach like SEO. By optimizing your website, adding keywords, and writing quality content on your pages and blogs, you can grow your business.
If you want to successfully promote your business, employ a professional team that understands how to maximize your digital advertising dollar. Local SEO Search Inc. has in house designers, technicians, writers and editors who can help shape your advertising message and reach the target audience you need. Call us today: (416) 888-8756.