Before the advent of Google, advertisements were quite simple. The Yellow Pages Directory is among a handful of advertising media channels used by entrepreneurs to promote their businesses to potential customers. It’s basically a printed telephone directory with two components: the yellow pages (business category driven) and white pages (alphabetical list of business names), along with their phone numbers and addresses. Its main purpose is to allow customers to easily contact and locate your business. This form of advertising promotes products and services through the visual quality of your display ads. Generally speaking, the more colour they have, the costlier they get. The directory is printed and distributed to households once a year. Business owners with ads in the Yellow Pages will be billed on a monthly basis.
Unlike newspaper and magazine ads (which are discarded relatively quickly), Yellow Pages are available to customers 24/7 for reference. Before Google’s inception in 2000, the Yellow Pages Directory was the preferred search method. Many businesses advertised in the Yellow Pages because it was in everyone’s house, which is an effective method of targeting a wide audience.
However, its publishers saw the decline in sales amongst their print advertisers. People began to rely on Google and other search engines, like Yahoo and Bing, to search for businesses, products, and/or services.
How Google Changed the Search Game
Google is one of the world’s most lasting and effective search engines. It is the top destination for millions of online users. Its algorithm is designed to put all necessary information together and provide the most relevant search results. Google changed the way customers search for information online, allowing people with Internet-connected devices to find what they are looking for within seconds. Instead of browsing through the pages of the imprinted directory, potential customers type in the product/service and the location (example: emergency plumbing in Vaughan), and Google provides the most relevant local results for their inquiry. Google won the search game by simply putting customers in control.
Importance of Landing on Google’s First Page
Online visibility is relative to the positioning or ranking of your website within the organic search engine results list. Customers tend to trust the businesses on the first page of Google, putting you in a valuable position. Additionally, your website needs to stand out from your competitor’s. Take a look at the image below:
Your website is meant to be seen by your target customers. With poor online presence, you may be losing potential sales, no matter how many loyal customers you have. If your business is not found on the first page of search engines, then you have to reconsider your strategies.
Here are several things you can do to improve your search engine ranking:
- Use SEO tools for keyword research, link building, and content optimization
- Write fresh, unique, and relevant content on a regular basis
- Make use of social media interaction
- Use relevant keywords
- Register in online local business directories (Google My Business, Yelp, Angie’s List)
- Set up a Google account and monitor analytics
Google algorithms are constantly evaluating websites with valuable information and weeding out websites that use keyword stuffing techniques to get more clicks. Engaging content is another crucial ranking factor that helps develop better buyer relationships, especially when it offers solutions and answers to customers’ problems.
How We can Help You Rank Better in Google
Google’s landscape is constantly evolving. Every now and then, it releases a new algorithm that will affect your search engine ranking. As a business owner, reinforcing your business platform and strategies is essential to maintaining your ranking and online visibility in Google. This is where SEO and Internet marketing come into play.
Local SEO Search is an SEO company in Toronto that works to catapult your website to the top of search engine results pages. We are focused on providing you with real results that boost organic website traffic and convert potential business into a loyal customer base. We provide customized SEO strategies that help small and medium-sized businesses get more clicks, qualified leads, and conversion. Call us today at (416) 888-8756 or 1-877-689-5268.