Mississauga is a multicultural city and it’s the sixth largest city in Canada. There are several options available in the city in terms of advertising. If you’re considering expanding your business and generating new clients, here is a complete guide to advertising in Mississauga.
Depending on the type of business they’re looking for, consumers may have various touchpoints. They may do some research online, read a magazine, or look at their local newspaper. Advertising through these different media brings potential clients closer to getting in touch with you.
In all likelihood, you will be contacted by local radio stations. Get a sense of which radio station would be the best fit. Ask them about their audience, their listener profiles, and what demographic they cater to so that you can decide if their listeners comprise your potential client base.
Radio also has an online equivalent that is gaining popularity — podcasts. Take the opportunity to contact a podcast host in Mississauga that speaks to your ideal audience. It’s a great way to advertise or plug in a mention of your brand. Podcasts can reach a worldwide audience; however, unless you’re serving an international client base, it’s better to focus on one that is local. Do your research to find a host in the Mississauga or Toronto area so you can reach your target audience.
Similar to radio, there are several TV stations spilling over from Mississauga to Toronto or vice versa. Know your market and whom you’re going after to make the most out of your budget.
Take into account that TV ads can be costly, and an increasing number of people are opting for online streaming in place of cable TV. Determine what kind of impact a TV ad would have on your business versus its cost.
If you want to do a newspaper ad, determine if you want to reach a more local audience or have a broader, national reach. Also, figure out how many people are reading it and if the cost is justified.
With a newspaper, you’re reaching people on a weekly or monthly basis. It is a brand play. When consumers read your message, they may not necessarily need your product right away. What you’re doing is getting the word creatively in front of them, a message that will resonate with them when they’re ready to buy. It’s a long-play strategy, one with which you hope that they are driven to your business when they are prepared to make that purchase.
The downside of magazines is that they typically come out fairly occasionally (monthly, bi-monthly, bi-annually, or annually). Full-Page advertising can also be fairly pricey, especially in industry-specific magazines. As a business owner with a limited budget, know that it’s a brand play and focus on putting your name in front of people. Show your audience that you’re part of their communities.
If your business relies on seasonality, timing is everything. Create and distribute your flyers during the peak season or a few weeks leading into those times of the year. When someone needs your service and sees your flyer, they might give you a call. If you’re a home improvement business, you can send out your brochures during the holidays when homeowners are more likely to want to renovate their homes. Or if you’re in the plumbing business, circulating your flyers during fall and spring may benefit your business.
Flyers typically cost a significant amount. If you’re doing a long-term play on keeping them for a specific number of years and you know the life span value of your customer, consider flyers as an option. Online, flyers exist as daily deals and classifieds on different sites. In terms of daily deals, you have the Red Flag deals, Groupon, among others. They’re always changing, and have several options for different industries and niches. Online classifieds include Kijiji and Craigslist.
Another thing to note about flyers is that though they may do well on the first or second time, it won’t always stay that way. There is some fatigue involved when consumers see them again and again. If you’re thinking about flyers, don’t rely on them all the time. They become increasingly less effective. Don’t saturate your audience with flyers or you increase the chances of losing their interest.
This is considered a referral play — meeting someone in person, getting to know them, and building a relationship. If you run a consulting company or a B2B business, having these three things is an advantage. Your company offers much more substantial services, and so consumers would prefer to meet you, know who you are, and what kind of business you’re running.
It is part of the media mix that we refer to as bootstrapping in the early days — especially if you don’t have much money. Events can help you get yourself out there, meet other businesses and other people, and maybe even collaborate with other companies on a few promotions. In Mississauga, several venues (like the Mississauga Convention Centre) that hold very large events. You can exhibit your wares, get lots of foot traffic, and potentially meet more customers.
Take into account that although some people may want to do business with you right then and there, the majority are there to gather ideas. Focus on branding yourself, so they remember you when they do decide to make that purchase.
The internet has touched various aspects of people’s lives — and that includes how people do commerce. In Mississauga, people are connected with high-speed internet. If they want to search for something online, most people in the city will turn to Google. Typically, they type in what they’re looking for where they live. The search engine results display the paid ads at the top, followed by the map, and the organic listings.
People who look for information in search engines are interested in and are actively looking for a product or service. An individual searching online is likely to be someone who has done their research and is getting close to making a decision. This makes online marketing a valuable part of your advertising toolbelt. Here are a few marketing strategies you can consider:
Though ads may be at the top portion of the search engine results page, they are not very popular with consumers.
Social media are free avenues for advertising. You can create a Facebook fan page, for example, a Twitter account, or a Google My Business Page at no cost. However, if you want to reach a larger group of people, you can pay a small amount to advertise. The good thing about advertising on social media is you can pick and choose who receives your message. Facebook, specifically allows you to target a particular demographic based on age, location, interests, and a whole list of other factors. It also allows you to track the number of views, likes, and clickthroughs.
Ascertain which platforms your potential clientele uses so you can identify which one suits your business.
Look into how many followers they have and how much their services cost.
If you are not comfortable doing presentations or hosting events, it may be challenging. On the other hand, if you do manage to jump over these hurdles and hold an event, you will have gathered several people you can speak to that audience, educate them, and make an impact. This is another great way to build a brand and get yourself known to your market.
You can do it yourself. Build a website that loads fast, is mobile-friendly, and delivers quality content that’s informative and engaging. Educate your audience to let them know what you offer and how you stand out from your competitors. You also have to include calls-to-action so the visitors to your website know what to do with the information. However, the rules followed by the search engines are dynamic and continuously changing, so that has a high learning curve. You may need to hire an SEO agency to look after your strategies for you.
When you’re starting your business, you may not have much in funds. You have to rely on networking. As you grow your business, you can begin to free up some time by using advertising to get in front of a broader community. To maximize your marketing funds, select the platforms that will give you the best opportunities to reach your audience. Test your strategies, try out different combinations, and be sure to track their progress and effectiveness.
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