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What is Local Search Engine Optimization and Why Do You Need It?

Get Found Online Naturally With Locally-Optimized Content
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Search engines and customers love high-quality content. But what really hits a home run is great content optimized with local keywords.

Useful, informative, locally-focused content shows that you’re an authority in what you do, and you’re in the area where your prospects live. It helps people trust you even before they decide to buy. That’s why it’s vital to locally optimize your content – you want ideal clients who live near you finding that information.

And when you regularly publish locally-optimized content, search engines will reward you. Google has specific map and local pack search results that highlight nearby businesses, which can push you even above the first result.

In fact, even if you’re doing everything else right with content, without the right local content marketing optimization, you may be missing out on important customers.

But it’s tough to locally optimize high-quality original content. And here’s the truth.

Most Local Content Optimization Services Are Too Expensive — or Too Cheap

There’s no question, local content optimization is extremely valuable. It’s an investment you pay for once to keep generating leads indefinitely — unlike other forms of traditional advertising.

But local SEO can be too expensive. You may be wasting money on local SEO strategy if:

  • You’re trying to build your local search ranking yourself when you could be spending that time on what you do best
  • Your company chooses local keywords and optimizes content without a plan, and it never ranks on search
  • Your articles attract local traffic but not the kind of visitors that convert to new, paying customers

Many businesses realize they need help from local search engine optimization companies. But too often, what they get are hasty, poorly-designed local strategies. Using the wrong keywords and approach means local leads won’t find your content, and they will never feel that they know, like and trust you enough to buy.

There is a better way, though, and it starts with a free consultation. 

We’ll tell you what’s working, what’s not and why — so you can start investing in local optimization that grows your business the smart way.

LET’S TALK CONTENT MARKETING

Get a Better ROI From Local Content Optimization

At Local SEO Search, our local SEO consultants create optimized content that primes the right kind of visitors to become your best clients.

The locally optimized content you get as part of your monthly SEO service package is:

  • Authoritative: Because your content should prove you’re the best in your area. When your articles are well-optimized to do that, you’ll get shares and links from other sites
  • Optimized for SEO: So every article you publish pushes your site higher on Google for the local keywords that attract more nearby customers
  • Targeted: To draw in those local prospects who are most likely to buy what you offer, keep them on your site longer, and guide them to contact you first

Our team of articles writers, editors, and organic search experts create locally-optimized content that drives long-term growth — and it’s all included when you work with Local SEO Search.

Your Business Is Unique — And Your Local Optimization Should Be, Too 

That’s why we do a deep-dive into your company first. Before creating the online marketing strategy that will get your local business found, we:

  • Discover how visitors are engaging with your current content — and where they’re dropping off
  • Research the local phrases your ideal customers are searching for online
  • Find out how your company meets nearby clients’ needs better than your competitors
  • Understand what content local customers need to feel confident connecting with your business first
  • Audit your competitors’ local keywords to find ways you can stand out

Find out how Local SEO Search can grow your business with locally optimized content when you book a call with owner and SEO expert, John Vuong.

BOOK MY FREE CONSULTATION

Local SEO Search’s Local Content Optimization Service

Content and local optimization go hand-in-hand, and that’s why you get both with Local SEO Search. 

Your locally-focused content is planned and developed in-house, with oversight from your specific account manager. It’s why we’re one of the best local seo agencies for Canadian and U.S. businesses.

Content Strategies

After you choose to work with us, we create a custom local content strategy for your company. Some local SEO companies use a “one-size-fits-all” approach, but not Local SEO Search. Our writing team works with our local search experts to develop a unique plan, in consultation with you. You’ll be surprised at how many creative ways we can come up with to bring perfect local customers to your site!

Content Writing

All local businesses need more blog content to keep their site fresh. These articles engage leads in your area, use focused keywords, and make sales. You likely also need more core website pages detailing local offers and driving traffic. As part of your plan, you’ll get both. Our local content optimization includes research, writing and editing. 

Content Publishing

Finally, you can be hands-off with your local optimization confidently. That’s because we do the work of discovering local keywords, planning outreach, and publishing content to your website and your social channels. Everything is triple-checked by our content manager before it goes live and is laid out attractively by our web team.

Blogger Outreach and White Hat Link Building Services

Often your local content needs a boost to start ranking in search. Part of local optimization is having content with links from other sites, but getting those links is time-consuming. We offer a blogger outreach service to create guest post articles and secure links that will drive more nearby customers to your business.

Ongoing Monitoring

A successful local search strategy is maintained by measurement. We keep track of what’s working on your site so we can keep optimizing. You’ll also have our team monitoring your competitors’ local keywords, so you can stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.

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Why Work with Our Local Content Optimization Agency?

Content on your website should be optimized with local keywords that help you rank well, drive more high-quality leads, and represent your brand online in a way that makes you feel proud. Getting that formula right doesn’t happen by chance.

You need a team that has a broad range of expertise: writing, local SEO optimization, and business growth. That’s what we offer at Local SEO Search.

Your local content strategy will be led by our in-house Content Manager and a team of skilled writers, editors and designers. Every article will be strategic — not just to get found, but to get found by the right local leads who are ready to buy.

We’re proud of our experience with over 10,000 local businesses throughout Canada. We bring a depth of insight other agencies can’t. Local business is our expertise. We know what your customers look for and what SEO stands out from the crowd.

Qualify for $999 in Free SEO Consulting

When you fill out the form to book a call, you’ll get a no-obligation, 100% complimentary consultation.

If you’re ready to grow with locally-optimized content, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what most agencies charge for in the first month.

When you have high-quality data as a foundation, you can finally start creating locally-optimized articles that grow your business even if you don’t advertise traditionally at all.

Fill out the form and we’ll book your call with owner, John Vuong.

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