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What is YouTube Channel Management and Why Do You Need It?

Already today 63% of small businesses use video content marketing. The reason is that this medium is a powerful way to capture attention, engage online visitors, and turn leads into loyal customers.

Adding a video to your website is a good idea, but having them on social media and sites like YouTube can make an even bigger difference.

You might think that publishing videos on Youtube and working to grow your channel is time-consuming and expensive. Not with Local SEO Search! We take care of everything you need so that you can focus on growing your company successfully.

High-quality videos on YouTube show that you’re an authority. A brand account helps you meet prospects where they are while pulling them closer to your business.

But it’s tough to manage your channel on YouTube. And here’s the truth.

Most YouTube Services Are Too Expensive — or Too Cheap

There’s no question, engaging YouTube videos are valuable. As part of a well-designed SEO plan, videos on YouTube are an investment you pay for once that keeps generating leads indefinitely — unlike other forms of advertising.

But using YouTube for marketing can be too expensive. You may be wasting money on video if:

  • You’re creating and editing videos on your own when you could be spending that time on what you do best
  • You approach YouTube without a plan, so you never do well enough to make an impact on your SEO or bottom line
  • Your online videos attract traffic but not the kind of visitors that convert to new, paying customers

Many businesses realize they need help to take advantage of the benefits of YouTube video content. But too often, what they get are low-quality, poorly planned videos and distribution. Unfortunately a weak approach to video means your content won’t make your prospects feel they know, like and trust you enough to buy your products or services.

There is a better way, though, and it starts with a free consultation.

We’ll tell you exactly how YouTube videos can benefit your business — so you can start investing in video content that grows your business the smart way.

Why Google Loves YouTube Video Content

One of the reasons posting your videos to YouTube is so powerful is that Google loves video content.

It certainly doesn’t hurt that Google owns YouTube, of course. But videos in general will rank more highly on search results than other types of content.

Not only are you 53% more likely to show up first on Google if you have a video embedded in your website, but a video alone is 50 times more likely to appear on the first page of search results than a traditional web page.

Google’s algorithms prioritize multimedia content, so videos are a great way to rank well and get noticed.

In addition, having a great channel description and being relatable in videos helps consumers build trust in you, your company, and your products and services. It helps the audience to believe in your products and services and make the decision to buy.

Get a Better ROI When You Choose YouTube Videos

Another reason YouTube video is such a great SEO tool is that videos gives you another place where people engage with your content. This signals to search engines that your site is trustworthy and authoritative.

The YouTube content you get as part of your monthly service package is:

  • High-Quality and Engaging: Whether you need videos to explain your products and services or you want to introduce your company to those who discover you on YouTube, we can create what you need.
  • Optimized for SEO: Your video details will contain the keywords search engines need to understand the content you’re sharing. They’ll also be optimized so that those searching YouTube will be able to find you easily.
  • Targeted: So that your videos engage the leads who are most likely to buy what you offer, bring them to your website and guide them to call you before a competitor

Our team of video specialists create videos that drive long-term growth — and it’s all part of working with Local SEO Search.

Your Business Is Unique — And Your YouTube Videos Should Be, Too

That’s why we do a deep-dive into your company first. Before we create the YouTube videos that will help leads connect with your business, we:

  • Discover how visitors are engaging with your current content — and where they’re dropping off
  • Determine precisely what types of videos you need on YouTube to create the most impact
  • Create a channel that matches your brand and connects with prospects
  • Understand what videos prospects need to feel confident choosing your business first
  • Review your competitors’ video strategy to find ways you can stand out

Find out how Local SEO Search can grow your business with excellent video creation when you book a call with owner and SEO expert, John Vuong.

Local SEO Search YouTube Video Content

SEO and YouTube video content go very well together, and that’s why you get both with Local SEO Search.

Your video content and SEO strategy are planned and developed in-house, with oversight from your dedicated account manager. It’s a key part of how we work to help your business succeed.

YouTube Video Content Strategies

During your onboarding process, we create a unique YouTube plan for your company. Our creative team works with our SEO specialists to develop a specific approach for your business. You’ll be amazed at the creative ideas we can come up with to engage prospects through YouTube.

Content Development

Most businesses need videos that explain key products or services, as well as videos that introduce the company to new customers. These videos should be designed and laid out in a way that is easy for customers to engage with and simple for Google to index.

Our YouTube and SEO services include everything you need for high-quality videos that boost your brand and guide people to your website.

Publishing

Finally, you can be hands-off with your YouTube channel confidently. That’s because we do the work of publishing your videos to YouTube and social media. Everything is triple-checked by our content manager before it goes live and beautifully designed by our web team.

Consistent Monitoring

A successful YouTube marketing strategy is maintained by measurement. We keep track of what’s working on YouTube so we can continually optimize. You’ll also have our team monitoring your competitors’ YouTube approach so you can stay a step ahead.

Interested in getting all this as part of your monthly SEO package? Click the button for your free consultation.

Request Your Free SEO Audit

Why Work with Our YouTube Marketing Agency?

The right YouTube marketing will delight your customers, drive more high-quality leads, and represent your company in video in a way that makes you feel proud. Getting that formula right can’t be left to chance.

You need a team that has the full suite of expertise: video creation, SEO, and business success. That’s what we offer at Local SEO Search.

Your YouTube video and SEO strategy will be led by our in-house Design Manager and a team of skilled designers. Every video will be high-quality and optimized for search — not just to rank well on Google, but to attract the right customers who are ready to buy.

We’re proud that we’ve worked with over 10,000 local businesses throughout Canada. We bring a depth of understanding other agencies can’t: local business is our expertise. We know what YouTube videos will appeal to your customers and what SEO helps you stand out from the crowd.

Qualify for $999 in Free Web Design and SEO Consulting

When you fill out the form to book a call, you’ll get a no-obligation, fully complimentary consultation.

If you’re ready to grow your business with high-quality YouTube marketing, you may be eligible for a FREE in-depth competitive analysis and keyword research recommendations report. Valued at $999, this report is what most agencies charge for in the first month.

When you have data-driven insight, you can finally use YouTube channel marketing that helps your business grow even if you don’t use traditional advertising at all.

Fill out the form and we’ll book your call with owner, John Vuong.

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