Where do you advertise your business? There are a lot of options and it can be overwhelming and expensive to use them all. In this seminar we will discuss the best options to promote your business for the best return on investment. John Vuong and Roger Murphy have over 40 years of combined experience dealing with business owners and they both run their own businesses. We want to help you make the best decisions for your business.
Key Takeaways from this seminar:
– Where are business owners spending their advertising budget in 2019
– What percentage of your total revenue should you spend on advertising?
– Does traditional advertising still work? Cost vs. ROI (print, radio, tv, billboards, tradeshows, telemarketing, door to door and public relations)
– Digital marketing and advertising – How to best compete (SEO, Content, Display, Ads,, email, contextual, affiliate, social media)
– Do directory sites still work? Yellow pages, Homestars/Homeadvisor, Yelp, Houzz, Ratemds
– What does “Branding” really mean?
– Hiring a sales person – the true cost and value
We will navigate the world of advertising in 2019 and help guide you in the right direction to where you should be investing your budget based on your targeted goals and initatives for 2019.
As sole owner of Local SEO Search, Inc., John’s mission is to help local business owners improve their website’s presence on search engine result pages (like Google) so they can dominate their industry. After starting in Internet marketing over a decade ago, he guided over 5,000 local business owners with online digital sales and various corporate enterprises. Combining his business acumen with an innate understanding of the local business landscape, John customizes SEO campaigns for each Local SEO Search client by acknowledging their different needs. An Administrative and Commercial Studies graduate of the University of Western Ontario and proud father to his son, John gives back to the community by funding a yearly program that provides backpacks stocked with supplies to deserving young students, and is a passionate mentor to new entrepreneurs. He is also an avid Toronto Raptors fan and an active real estate investor.
With a successful career spanning more than two decades in the advertising industry, Roger manages the reins to clinch successful relationships with LSS business clients. He joined forces with John (a former colleague) to become LSS’ Vice President of Sales. He is a business administration and marketing graduate and a Google Certified trainee with hundreds of hours in digital media training. His practical and educational experience enabled Roger to help over 6,000 clients increase their revenues. Outside of work, Roger is the proud father of three daughters. He also enjoys supporting his community through fundraising initiatives, volunteering in youth athletic programs, and helping elderly care facilities and women’s shelters.
Donations: All ticket proceeds from this event will go towards Local SEO Search’s 2019 backpack program. Every child deserves an education, the self-sufficiency of a well-informed mind, and the opportunity for a successful future. However, many local families’ circumstances prevent them from affording simple supplies. Local SEO Search has donated 200 backpacks to 5 schools in Toronto filled with personal care and educational supplies in 2018. Our goal is to donate 500 in 2019.
If they want to learn more you can include the following link about our program: https://www.localseosearch.ca/community-service/share-your-success-back-kids-education-with-backpacks/