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Increase in Organic Keyword Traffic
Now Bringing More Leads

Parkinson Coach Lines Case Study: Increased Lead Generation

Parkinson Coach Lines is a family-owned and -operated charter bus service based in Ontario, Canada. It has served the region since 1922, providing various services from airport pick-ups to multi-day charter bus trips throughout North America. The company offers the use of its modern fleet of coaches that can accommodate as many as 56 passengers per vehicle.



Parkinson Coach Lines had previously focused heavily on print marketing, while at the same time their website and app were not performing well.

The challenge Parkinson charter bus company faced was the pressing need to upgrade its marketing strategies and establish a stronger online presence. Their website had three major issues. It did not rank well for target keywords, brought in very little organic traffic, and lastly did not convert visitors to customers.

Our goal for Parkinson Coach Lines, was to improve their organic search ranking and ultimately make it much easier for potential and existing customers alike to find them and book services.


Local SEO Search designed and implemented comprehensive online marketing package that focused on improving Parkinson Coach Lines’s digital marketing presence.

The SEO services that benefited the charter company included:

  • Keyword research and on-page optimization
  • Upgrading the website as to be mobile-friendly
  • Google My Business page optimization
  • Fresh Content creation, including blog posts and graphics
  • Consistent Social media marketing on Facebook, LinkedIn, and Instagram

As we worked with the Parkinson Coach Lines team to enhance their online performance, we learned valuable lessons about the charter bus industry that will help us with future clients.



This strategy of focusing on digital marketing put Parkinson Coach Lines “on the map” and moved them to the forefront of their industry. The company now appears on Page 1 of Google search results, for most of their target keywords.

With this improved online presence, Parkinson Coach Lines now receives up to 10 requests for quotes per day from their online form alone. Better keyword ranking with an optimized website resulted in higher organic traffic, more quotes, and ultimately more sales.

400% Increase
in Organic Traffic

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