Topic Cluster Content Strategy

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Topic Cluster

How do you get your website to be ranked on the first page of Google for a specific topic?

You have to prove that your site is the most relevant and authoritative resource for that subject. And doing so usually requires more than just one blog post or one web page on that issue. That’s where topic clusters come in.

Topic clusters allow you to have several pieces of content on the same topic and link them to each other, which creates a strong relationship between those pages. Google sees that and considers you to be more of an authority as a result.

Let’s take a closer look at content clusters and how you can use them to improve your SEO.


What is a Content Cluster?

A content cluster allows you to create multiple blog posts, web pages, and more on the same set of ideas. You then link them to each other, giving you a very intentional and well-organized website structure that shows your expertise.

The goal is to help Google understand your website’s focus and to rank your site higher in search results for relevant keywords. To create a content cluster, you first need to identify a target keyword or phrase.

Then, you create a core page for that keyword and several supporting articles that link back to the landing page. The core page acts as the central hub for your cluster and is often called the pillar content. The supporting articles help to reinforce the main theme.

Content Clusters and SEO

Keywords have always been an important part of ranking highly in Google results, but simply stuffing keywords into your content is not enough to achieve a high ranking. Google’s algorithms have become much more sophisticated, and now they take into account the overall structure of a page when determining its rank.

This is where content clusters can make such a big difference.

Each piece of content within the cluster links to the other pieces, creating an interconnected web of information. This helps Google to understand the relationships between different concepts and positions you as an authority in the subject. Google assumes that a website with more high-quality content about a topic, which is well-organized, is more relevant and authoritative than other websites without those advantages.

By providing a clear structure and hierarchy, content clusters also help to improve the user experience, making it more likely that visitors will stay on your site and continue engaging with your content. Internal links also help direct readers to other relevant pages so they can continue to learn about your industry, products, and services. This improves the user experience, which is another factor that Google looks for in ranking pages.

As a result, content clusters can have a major impact on your SEO while also providing more engaging and useful content for your audience.


How to Implement Content Clustering

If you want to create content clusters on your website, you start by deciding which topics to focus on. You can do this through keyword research, competitor analysis, and focusing on your company’s unique selling proposition.

Then, create pillar pages and cluster pages to support your leadership on each topic.

Pillar pages are designed to be the main source of information on a given topic. They typically include a broad range of keywords and provide an overview of the most important information on the topic. For example, if you were creating a pillar page on the topic of home insulation, you would want to include a variety of keywords related to home insulation, as well as a comprehensive overview of the most important aspects of the topic.

Cluster pages, on the other hand, are designed to provide more detailed information on a specific subtopic. For example, if you had a pillar page on the topic of home insulation, a cluster page might focus on a specific type of insulation, such as loose-fill fiberglass. Cluster pages typically include more targeted keywords and provide more in-depth information than pillar pages.

When used together, pillar pages and cluster pages can be an effective way to improve your website’s search engine ranking. Pillar pages help to broaden your website’s reach by including a variety of relevant keywords, while cluster pages help to improve your website’s ranking by providing more detailed and targeted information.

Set Yourself Up as an Authority With Cluster Content

Conclusion paragraph: If you want to set your business up as an expert in the industry, content clusters are a great way to do it. Not only will this help with your SEO strategy, but it will also give your customers the information they need to make informed decisions about working with you.

Ready to get started? Contact us today and let us show you how content clustering can take your website to the next level.
Ala Carte Pricing

  • Web & Graphic Design – starts at $200 per page
  • Website Migration – starts at $125 per hour
  • Competition Research – starts at $300 (3 Competitors)
  • Keyword Research – starts at $100
  • Toxic Backlinks Analysis and Removal – starts at $150
  • Blog w/ Images – starts at $100 per blog
  • Service Pages Rewrite – starts at $100 per page
  • Profile Quality Creation – starts at $20 per site
  • Social Media Posting – starts at $200/month (1 post per week from 5 platforms)
  • Website Maintenance and Fixing – starts at $125 per hour
  • Keyword Gap Strategy – starts at $200 per page
  • High Quality Backlink – starts at Starts at $100
  • Content Cluster Strategy – starts at $1800 (20 content clusters)


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