Frequently Asked Questions
All You Need To Know About Online Marketing
What makes online marketing effective is its ability to promote products and services to a mass audience even with limited financial resources -- simply because the Internet itself is a free resource.
- Canadians are now more active online. In fact, they have become so dependent on the Internet that they search for products and service providers online and immediately make a purchase if the website allows for it. If they can’t find you when they do these searches, you are already at a disadvantage.
- You can reach more audiences at a lesser cost. You can start gaining more sales from your website alone -- as long as online marketing is strategically implemented.
- Online marketing does not come off as a hard sell, a stark advantage from direct and traditional marketing.
If you want to stay ahead of your competitors while reducing your overhead costs, then yes, you will need online marketing to boost your business.
What Powerful Tools Does Online Marketing Harness?
Online marketing aims to improve a company’s online presence through its website and various social media channels. The Internet has a wide range of tools and channels businesses can use to promote their brand and product/service:
Companies send emails to clients and other partners to provide them with news updates, stories, and other upcoming product information. You can also advertise new events and product promos through emails. Aside from providing information, emails also allow opportunities for your receivers to respond and provide. This encourages client satisfaction and loyalty.