As your business grows, you might find that the platform you have your website on is no longer sufficient. For example, you might need more bandwidth for traffic, or you may want to move to a more robust web design platform like WordPress.
When you’re ready to move your website, you don’t want to have to recreate all of your content from scratch. It’s important to maintain the same branding and marketing message you’ve always had so that you maintain your existing audience.
That means you’ll need website migration services, and you’ll want to work with a team that has the experience to do it right.
Migration is a word that refers to moving something from one place to another. In the case of website design and development, migration means moving your website data and content from one platform to another.
This could happen if you move from one website host to another, for example. You need better speed and security, but you don’t want to lose the page content, blogs, and other data you’ve already developed on your other site.
The process of a migration can be complex and takes careful planning. In some cases, a website migration can be almost seamless from the perspective of your website visitors and customers. Other times, you might be working on redesigning your website as well as moving it from one platform to another.
Whether you need a redesign or a straight transfer, our expert team is here to help.
When you change from one hosting provider to another, it can have a significant impact on your website, especially if your previous host provided your website design tools as well. While moving a WordPress website from one host to another is fairly simple, moving from GoDaddy or another all-in-one provider can be much more complex. That why an expert team is a vital part of making the transition go smoothly.
When you rebrand your business or manage to get a clearer, better domain name, you’ll need to move your website from one domain to another. Depending on your CMS, that may be straightforward or it might be very challenging. It’s best to work with a team that understands the background technology to ensure that the transfer to your new domain goes smoothly. You don’t want any broken links or downtime damaging your brand or your customers’ experience with the new website.
Many small businesses make the mistake of never changing their website after the initial design. Unfortunately, that results in your website looking dated and makes potential customers wary that you might not be current in your industry either. Getting your website redesigned every few years is an important part of keeping your customer experience high and maximizing your search engine optimization (SEO).
What can you expect from a website migration? There are several steps, and you can’t afford to skip any of them if you want a smooth experience.
The first step is for our team to understand exactly what you need and what you’re hoping to achieve with your website migration. We’ll learn what your goals are, what content needs to be moved to the new site, and whether you need web design along with migration.
Once we’ve defined the needs, it’s time to prepare for the move. This includes choosing the right date based on your web traffic, customer patterns, and business needs. We’ll also determine the best website structure for your new website and where all of your content will go on the finished site.
If you need a redesign along with data and content migration, we’ll include a design phase. During this stage, our experts will work on creating a new site design that will maximize both your customer experience and your digital marketing efforts. During the design phase your old website will stay active so you won’t lose any traffic or potential customers.
The next step is to test your new website before it goes live. We’ll ensure that all the links are correct and that all the content you requested is available on the new site.
Finally, we’ll make the migration process official by taking down your old website and putting up your new one. This will complete the migration process, but our team will continue to test links and ensure that everything is running smoothly before we declare the project a success!
If you need to move your website to a new domain, CMS, or host, we’re here to help the migration go smoothly. We have years of experience helping small businesses succeed online, and our technical team knows exactly how to make your migration a success.
Contact us today to get started!