Website Backlink Analysis

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Backlink Analysis

The backlinks to your website — or the links from other websites that point to a page on your website — are a significant part of your search engine optimization (SEO) ranking.

Google uses a website’s backlink profile as a valuable indicator of its overall authority and trustworthiness. As a result, the number of high-quality backlinks you have critically impacts your search engine ranking.

Backlink analysis can help you identify which websites are linking to your site, as well as the quality and quantity of those links. 

Competitor backlink analysis helps you look at what websites are linking to your competitors. Both tactics help you find ideal websites for linkbuilding and improving your SEO.

The best way to get the most out of your linkbuilding efforts is to work with an expert team that already understands the landscape of your industry.

At Local SEO Seach, we can help you get the links you need while you focus on your core business.

Get more clicks, more traffic, and more sales


What is Competitor Backlink Analysis?

Competitor backlink analysis is the process of investigating the backlink profiles of your competitors in order to identify new link building opportunities. By understanding what links your competitors have, you can identify gaps in your own link profile and devise a plan to build new links to your site. This might include content marketing tactics like guest posting.

In addition to helping you build new links, competitor backlink analysis can also give you insights into the link-building strategies of your competitors. By understanding how they are building links, you can adapt your own strategy to be more effective.

This process can be time-consuming, but it is essential for any site that wants to rank highly in search engine results pages. That’s why it’s helpful to work with an agency like Local SEO Search that’s experienced in backlink analysis and linkbuilding — we already have the tools and expertise to get the results you need quickly.

The Backlink Profile Analysis Process

What can you expect from a backlink analysis? The right experts will take a look at both your website and several top competitors. From there, we take a broad look at the linking patterns and do a deeper dive into the details of each connection.

We’ll ensure that you have high-quality inbound links by following these steps.

  • step1
    Decide what to analyze.First, it’s important to decide what websites should be analyzed. Using two or three top competitors along with your own site will give you the information you need. You want to ensure you’re focusing on competitors that are in your industry, serve the same customers, and have high SEO and digital marketing results.
  • step2
    Initial quick overview.Using the right tools, the next step is to get an overview of how you compare to others. We’ll look at the number of links each site has, the domains that are pointing to each site, and see what pages are providing the most backlinks.

    By comparing these metrics on your website to your competitors, we’ll be able to determine where the gaps are and what high-quality domains might be willing to link to your business.
  • step3
    Get the details.Once we understand the general framework, it’s time to dig deeper. We’ll compare anchor text used to link to competitors’ websites to the phrases that link to you. This helps identify spammy or bad backlinks. If there are bad links pointing to your site, we’ll disavow them so Google will know they can be ignored.
Where Do Link Building Services Look For Quality Backlinks?

Creating a Backlink Strategy

Once the website backlink analysis is complete, it’s time to determine the best linking strategy for your website.

The first step is to get links from the high-quality websites that also link to your competitors. Next, we’ll work on finding new link sources for you that can help you rank higher than others in your industry.

We look at:


The website's authority.

Websites with a high domain authority are more likely to benefit your website, so it's worth targeting these sites first.
full analysis

The site's content.

Is the site's content relevant to your own? If so, there's a greater chance that the site's visitors will be interested in what you have to offer, and you're more likely to get a high-quality backlink.

The site's link profile.

Take a look at the sites that are linking to the target website. If they're all low-quality or spammy websites, then it's probably not worth pursuing a link from that site.

We also use high-quality directories to get links that point to your website and help boost your SEO and search engine rankings.


Get the Backlinks You Need to Succeed Online

If you want to rank well in Google and increase your website’s organic search traffic, you need quality backlinks. However, obtaining those links is a process that takes time and effort. It’s worth it – with the right SEO strategy in place, your business can see a significant return on investment.

Are you ready to get started? Contact us today to learn more about our SEO services and how we can help your business grow.

Ala Carte Pricing

  • Web & Graphic Design – starts at $200 per page
  • Website Migration – starts at $125 per hour
  • Competition Research – starts at $300 (3 Competitors)
  • Keyword Research – starts at $100
  • Toxic Backlinks Analysis and Removal – starts at $150
  • Blog w/ Images – starts at $100 per blog
  • Service Pages Rewrite – starts at $100 per page
  • Profile Quality Creation – starts at $20 per site
  • Social Media Posting – starts at $200/month (1 post per week from 5 platforms)
  • Website Maintenance and Fixing – starts at $125 per hour
  • Keyword Gap Strategy – starts at $200 per page
  • High Quality Backlink – starts at Starts at $100
  • Content Cluster Strategy – starts at $1800 (20 content clusters)


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