Blog

“Are you in marketing or sales?” That is a common question in larger companies, but it can be confusing for a small business. After all, both marketing and sales promote your products and services to your ideal customers.Read More

Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan.Read More

Now that web sites have become more common, it’s easy for people to think that web design is something that anyone can do. While there are lots of tools that have helped streamline the web design process, the truth is that designing a high-quality website still requires a certain skill level that not everyone has.Read More

Did you know that the number of people who begin their buyers’ journey online has been increasing every year? Realistically, that number is only going to continue to grow in the years to come. As a result, it’s now more important than ever for your business to have a website that accurately represents your brand and gives your visitors a great experience.Read More

Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.Read More

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point (USP), creating a message around that USP, and amplifying that message so the right audience hears it.Read More

If you’ve been thinking of having a website designed for your business, the good news is that you’re headed in the right direction. However, you’ve also probably been wondering, how much should a web designer charge?Read More

The phrase “content is king” has been widely used on the internet for several years now. But while it’s true that it’s important to have high-quality content on your website, it’s also important to make sure that content is visually appealing. Otherwise, people may not stick around your website long enough to even see (or hear) what you have to say.Read More

A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for.Read More