Keyword Research Services

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Keyword Research

Anyone who has ever undertaken an SEO campaign knows how challenging it can be to find the right keywords. Not only do you need to choose keywords that are relevant to your business, but you also need to ensure that they are popular enough to generate traffic, but not so popular that you will get lost in the search results.

In addition, you need to constantly monitor your keywords to see how they are performing and adjust your campaign accordingly. However, if you can find the right keywords, the rewards can be significant. Well-chosen keywords can help to drive targeted traffic to your website and improve your search engine ranking.

That’s why it’s so important to work with experts who can provide targeted keyword research services to help your small business grow online.

keyword research

Why is Keyword Research in SEO Important?

Any good SEO campaign starts with keyword research. But why is keyword research so important?

There are a few reasons. First, it helps you to understand what people are actually searching for online. This might seem like a no-brainer, but you’d be surprised how many companies try to optimize their content for the wrong keywords. By understanding what people are actually searching for, rather than making assumptions, you can make sure that your content is highly relevant to their needs.

Second, keyword research can help you to understand the competition. If you know what keywords your competitors are targeting, you can adjust your own strategy accordingly. You might decide to target different keywords altogether, or you might adjust your content marketing strategy to make sure that your content is more visible in the search results.

Finally, keyword research can help you to understand changing trends in the search landscape. By keeping an eye on popular keywords, you can ensure that your content is always up-to-date with the latest trends. This will keep your website relevant to users and help you attract new visitors.

In short, keyword research helps you understand what your ideal customers are looking for online so that you can provide it for them, allowing you to win the battle for new business.

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    Keyword Research TipsMany small businesses don't have the time or resources to conduct extensive keyword research, which keeps them from attracting the ideas customers they’re looking for.

    Once they realize the power of keyword research, however, they often want to try it out themselves before they hire an expert. There are a few simple tips that can help you get started.
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    Existing MaterialsFirst, take a look at your existing marketing materials. Are there any keywords or key phrases that are already being used? These can be a great starting point for your research.

    Once you identify some key phrases, you’ll want to take a look at how often people enter these terms into Google when looking for your products and services. How do you find out? There are a variety of keyword research tools available that will give you basic information. To get more details, however, you’ll need a more expensive subscription.

    You might find out that your current marketing isn’t using the right language to engage with your customers. That’s a good thing to know so you can correct it!
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    Find Related KeywordsWhen you do keyword research, you can often click on one of the keyword results to get a list of related keywords. You can use these in the content of your pages to reinforce your relevance for your primary keyword.

    Related keywords can also give you ideas on how to expand on your ideas. If you’re a pet store trying to sell dog collars, you might find “dog leashes” and “walking the dog” as related keywords. You can create content around those keywords as well to make your online content relevant and useful for your audience.
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    Maximize Local SEOWhen it comes to SEO, for small businesses, few things are more important than local SEO. Local SEO is all about optimization for those customers who live near you. As a local small business, your customers can’t buy, say, pest control from a company in another province. They need it to come from someone nearby.

    There are a number of ways to maximize local SEO in your digital marketing. One is to make sure that your website is responsive and mobile-friendly. Another is to claim and optimize your Google Business Profile. You should also make sure that your NAP (name, address, phone number) information is consistent across all of your online listings.

    Finally, you should create compelling local content that includes relevant keywords and phrases. By following these tips, you can ensure that your business appears prominently in local search results, driving more traffic to your website and generating more leads and customers.

    Sounds like a lot? It is — which is why it makes sense to partner with a marketing agency that serves small businesses, like Local SEO Search, so you can get the results you’re looking for.
Keyword research is essential for any small business looking to improve their SEO. By understanding the keywords your target audience is using, you can better optimize your website and content to rank higher in search engine results pages. Contact us today to get started on keyword research and an SEO strategy for your small business!

Get the Keyword Research You Need Today

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Ala Carte Pricing

  • Web & Graphic Design – starts at $200 per page
  • Website Migration – starts at $125 per hour
  • Competition Research – starts at $300 (3 Competitors)
  • Keyword Research – starts at $100
  • Toxic Backlinks Analysis and Removal – starts at $150
  • Blog w/ Images – starts at $100 per blog
  • Service Pages Rewrite – starts at $100 per page
  • Profile Quality Creation – starts at $20 per site
  • Social Media Posting – starts at $200/month (1 post per week from 5 platforms)
  • Website Maintenance and Fixing – starts at $125 per hour
  • Keyword Gap Strategy – starts at $200 per page
  • High Quality Backlink – starts at Starts at $100
  • Content Cluster Strategy – starts at $1800 (20 content clusters)


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