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Business advice
5 Ways to Know You’ve Found a Great Web Design Firm
There are a lot of companies out there that offer web design services, but it can be difficult to know which one is going to meet your needs. Unfortunately, it often isn’t until you’ve already invested quite a lot of money that you discover the company isn’t high-quality. How can you avoid wasting money on...
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The 5 Essential Steps of the Web Design Process
Having a website is the online version of having a store in your community. You would never try to operate your small business in your town without a store, and in the same way, you aren’t visible online without a website. What does it take to design an effective website? It’s not as complex as...
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Hiring Toronto Web Designers? 5 Essential Questions to Ask
Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when...
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The 8-Step Web Design Checklist For Your Small Business
As a small business owner, your website is your online storefront. You put a lot of thought and effort into your physical store, thinking carefully about signage, layout, and branding. It’s essential to put the same care into your website design. Studies show that 94% of a visitor’s first impression is based on the design...
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9 Reasons Your SaaS Company Should Focus on SEO
If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs.
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SEO Consulting: 9 Things to Know Before Choosing a Consultant
There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate. You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready...
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SEO in 2021 & Beyond: Complete Guide for Home Services and Contractors
As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work.
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Maximizing the Web for Your Business
We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020.
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Why Not All Customers Are a Good Fit for Your Business
We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it.
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Website Creation: Services or Platform To Use
As a small business owner, if you’re going to create a website you probably want something that is simple to understand and easy to use. However, you also want to make sure it’s customizable enough that your website will match your brand. That’s where website builder services come in.
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