Business advice
What a Marketing Manager Does
Small business owners often need help getting their marketing work done. That generally means working with an agency or a variety of professionals who can understand your business goals and help you execute your marketing plan.
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Is Marketing Hard? How to Simplify Marketing For Your Business
Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.
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What Marketing Does to Grow Your Small Business
Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point...
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How Web Design Impacts Content Marketing
The phrase “content is king” has been widely used on the internet for several years now. But while it’s true that it’s important to have high-quality content on your website, it’s also important to make sure that content is visually appealing. Otherwise, people may not stick around your website long enough to even see (or...
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Why Marketing is Important for Small Businesses
In 1989, the movie Field of Dreams made this tagline famous: “If you build it, they will come.” It worked great in the movie, but it’s a terrible business strategy. The truth is that you need to define and amplify your message if you want to succeed in business. That’s why marketing is so important.
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Does Website Traffic Make Money? Growing Your Business Online
As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly. However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money?
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Does Website Traffic Help SEO? The Simple Truth
You’ve got a great website. It describes your business, is engaging, and helps consumers understand why they need your product or service. Now you’re working on ranking it highly on Google. You know that there are dozens of ranking factors, many of which are not known. You may have heard that website traffic can make...
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What Are Website Migration Services And Why Do You Need Them?
Investing in a website for your business is the first step to establishing a strong online presence. However, the work doesn’t stop once your website is designed. All websites need to be monitored and maintained on a regular basis. In fact, there are even lots of scenarios that will require you to migrate your website...
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When a Website Says Not Secure: What to Do
If you have a business, you want consumers to know that your website is trustworthy and they can browse — and buy — confidently. Unfortunately, sometimes a customer will see a warning that a website is not secure.
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The Top Questions to Ask Web Design Companies Before Hiring
As more and more people turn to the internet during their buyer’s journey, having a website has become increasingly important. In fact, at this point nearly 65% of small businesses have a website. However, if you’re going to invest in a website you want to make sure that it looks good and works well for...
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