Category

Business advice
How Advertising Works to Build Your Brand
Advertising is an important part of your marketing strategy. You use marketing to attract your audience over the long term, but advertising helps draw their attention to your company over the short term.
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Are Advertising and Marketing the Same Thing? And Other Misconceptions
There are a lot of misunderstandings about advertising among small business owners. These myths can affect how well you market your business and how effective your advertising is. Being able to advertise your business to the right audience without breaking the bank is essential if you’re going to succeed. That means you need to know...
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Web Design Per Page Cost: Here’s What To Expect
Hiring someone to build a website can be overwhelming for lots of business owners. One of the first things most businesses want to know is how much they can expect to spend on the project. The truth is that the cost of a website will vary based on a few different factors, and one of...
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6 Real Estate Web Design Tips To Set You Up For Success
If you work in the real estate industry, you know exactly how competitive it can be. The good news is that having a professional website can be one of the best ways to help you stand out. With 93% of people starting their home search on the internet, having a website has officially become a...
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What Advertising Agency is Best For Your Business
Knowing you need a partner to help you with your marketing online is the easy part. Finding the right partner is much tougher. You need someone that really understands your business, your goals, and what a smaller company needs when it comes to digital marketing.
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What Does Advertising Mean
How do you get the word out about your business? Many owners immediately answer, “Advertising.” Some say marketing, but often they are referring to advertising. Business owners have spent decades reaching new customers by advertising on the radio, television, using billboards, and even putting ads online. The mindset is that if you want someone to...
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Are Marketing Agencies Worth It 4 Things to Know
Working with a marketing agency is a significant investment for most small businesses. It’s not that you don’t understand you need to invest in your marketing — it’s that you want to be sure you get a great return on your investment.
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5 Things To Avoid When Hiring A Website Development Company
Investing in a website is one of the most important things you can do as a business owner. At the same time, however, hiring a website development company can be an overwhelming process/. The good news is that if you know what to look for ahead of time, you can put yourself in a position...
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Which Marketing Strategy is Most Effective
Small businesses have fewer resources than large companies, which means they can’t pursue all of the marketing strategies available to them — instead, they have to focus their resources on just a few options.
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How Marketing Influences Consumer Behaviour
What is it about marketing that makes people more likely to buy from one company vs. another? Understanding the psychology behind marketing and advertising can help you better understand your target market and make the right decisions about what marketing strategies to pursue.
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