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Most of us have grown up hearing that looks aren’t everything. While that may be true for some areas in life, it’s certainly not true for web design. The truth is that the way your website looks can play a major role in how people respond to it. In fact, nearly 40% of people will leave a website that they feel is poorly laid out and/or unattractive. As a business owner, that’s the last thing you want.
Even though there are a lot of things in business that are outside of your control, web design isn’t one of them. If you are interested in learning more about the importance of web design, today is your lucky day. Let’s talk about five ways your web design layout can impact your business.
Long gone are the days when everyone browsing the internet is doing so from a computer. These days, almost 55% of internet users are browsing the web from mobile devices, and that number is only going to increase in the coming years. Needless to say, having a mobile friendly website should be at the top of your priority list. If people notice that your website isn’t resizing properly for their devices, they probably aren’t going to stick around for long. If your current website isn’t mobile responsive, we recommend working with a web designer and/or developer to ensure your website’s mobile performance.
As a business owner you probably know that getting someone to your website is only half the battle. Once they’re there, you want them to have a good experience so that they will be more likely to spend money with your company. When people visit your website, they should be able to easily find what they’re looking for. Having a user-friendly design is what makes this possible. Your website’s menu system should be clearly laid out, and all of the pages and sections should be labeled appropriately. If people find that navigating your website is too much trouble, they will likely visit one of your competitors instead.
When it comes to fonts, most people think that they’re all set as long as their font is easy to read. However, picking the perfect font goes far beyond that. Different types of fonts convey different messages so it’s important to make sure that your font aligns with your brand and the message you want to send. The right font will make people more likely to engage with your content for longer periods of time, while the wrong font will have the opposite effect. Fortunately, many web designers are well versed in the importance of typography and will be able to help you determine what kind of font works best for your website.
Let’s face it, many people are going to judge your entire business based on how your website looks. If your website is unattractive, it will cause people to question whether or not they can trust your business. As we all know, once you lose credibility with your target audience, they will become far less likely to spend money with you. On the other hand, investing in web design can benefit your business endlessly. When your website is designed properly, it gives people a good idea of what your business has to offer and it puts all of your products/services on display.
With each passing year, it gets harder and harder to hold people’s attention. Unfortunately, that probably isn’t going to change. If your website doesn’t load in about two seconds, a good portion of people will leave. It is important to ensure that your website is loading as quickly as possible, and the way the site is designed can play a major role in this. Web designers can help make sure that the website is made to run as smoothly as possible. This includes optimizing images and cleaning up your database.
The way your website is designed has the potential to make or break your business. Instead of your website being something you’re embarrassed about, it should be a place where you can highlight all of the things that make your company better than the rest. By keeping all of the things we’ve mentioned in mind, you can help set your website up for success. Here at Local SEO Search, we enjoy assisting our clients in establishing strong online presences through beautiful and user-friendly websites.
If you’re ready to take your web design layout to the next level, we’re here to help. Contact us today to set up a free consultation where you can learn more about our web design services.