Custom Websites vs. Templates: Which Is Right For You?

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Custom Websites vs. Templates: Which Is Right For You?
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Paying someone to design a website for your business is a pretty big step, and it’s one that should be taken very seriously. However, it can also be difficult to understand which kind of website makes the most sense for your business. Websites are either custom or designed from a template, and both methods have their pros and cons.

Keep reading to learn about the differences between custom websites and templates so you can understand which option is right for you. 

What Is A Custom Website

As the name suggests, custom websites are completely custom. This means that they are coded completely from scratch. This means that the website is designed to specifically meet the needs of your business. No matter what industry you’re in or what features you’re looking for, a custom website can bring your vision to life. 

Although custom websites are great, they have pros and cons just like everything else. Below we’ll list some of the things that are great about custom websites and some of the things that might not work for you.

How Much Does A Custom Website Cost?

Price is one of the first things on lots of people’s minds when they’re in need of a website. After all, as a business owner, you know how important it is to stick to the budget. That being said, custom websites aren’t cheap. While there is a ride range in terms of price, custom websites can start at around $15,000. The larger and more complex the website needs to be, the more you can expect to pay.  

Pros of Custom Websites

  • Tailored specifically to fit your brand
  • Designed with SEO in mind
  • No limits on what you can do
  • Set yourself apart from the competition

Cons of Custom Websites

  • More expensive
  • Development process can take longer
  • Might be harder to find a developer with enough skill and experience for the job
  • The process for maintenance and updates may be difficult

What Are Website Templates?

Templates are ready to use themes that have already been fully designed. This means that the layout and functionality have already been determined, but you can still do a fair amount of editing in order to ensure that the template is customized to meet your needs. 

How Much Do Templates Cost?

If you’re very budget conscious, you’ll be happy to know that there are countless free website templates out there. Of course, however, you will probably need to hire a designer/developer to customize the template and launch the website. As with custom websites, the cost to have a website built from a template can vary drastically. You can pay as little as a few hundred dollars, or you can pay well into the thousands. The price will ultimately depend on the skill of the person building the site as well as the features and customizations you need. 

Pros of Website Templates

  • Affordable
  • Easy to maintain 
  • Lots of templates to choose from

Cons of Website Templates

  • Limits on what can be customized
  • SEO will require some additional work
  • Your website may not stand out among others

Which Option Is The Best For You?

At the end of the day, custom websites and templates can both be great options. Which one makes the most sense for you will depend entirely on your budget and the needs of your business. Keep in mind, though, that either option should be thought of as a long term investment. When you spend money on a website for your business, you will more than likely make that money back several times over. That said, below are a few things you should consider when trying to figure out which option you should go with. 

Time

In general, custom websites take much longer to build than sites designed from templates. If you don’t have much time to work with, a template is probably the best option for you to ensure the site is completed within the necessary time frame. 

Money

As mentioned earlier, budget is one of the main things to consider when trying to decide between a custom website and a template. Those working with a limited budget should definitely consider using a template. 

Longevity

One of the best things about a custom website is that it can easily grow and change right along with your brand. By using a template, you may find yourself limited to certain features and there’s a chance your business will outgrow the design. 

Flexibility

Are you willing to have some wiggle room with your ideas, or do you want the website to be exactly what you’ve envisioned? Custom websites definitely offer more flexibility and you likely won’t have to compromise on any of the things you want. 

Are You Ready For The Website Of Your Dreams?

Whether you decide to go with a custom website or use a template, the most important thing is that your brand is accurately represented on the internet. Here at Local SEO Search, we offer both custom websites and websites created from templates. No matter which option you choose, we will ensure that you have a beautiful and fully functional website. Contact us today to schedule a free consultation to learn more.

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