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As a small business, you may be feeling overwhelmed by all of the digital marketing options available to you. It’s hard to know where to start!
One of the most important aspects of digital marketing is SEO (search engine optimization). This process can seem mysterious and confusing, especially if your marketing firm is trying to take advantage of you.
Here’s the good news: you can understand SEO. In this article, we will pull back the curtain and explain what SEO is and how you can use it to improve your website’s visibility online.
While SEO is commonly thought of as a way to improve search engine rankings, it is really about much more than that. At its heart, SEO is about marketing. It helps businesses to understand what potential customers are looking for online and how to position the business so that it can be easily found.
It also takes into account what competitors are doing and how to create content that will rank better than theirs. Ultimately, SEO is about driving traffic to a website and generating leads and sales from that traffic. By understanding how SEO works, businesses can make sure that their online presence is as strong as possible.
Because SEO is primarily about marketing, it makes sense that a digital marketing agency in Toronto like Local SEO Search is an expert in the field. We make it easy for small businesses to partner with us so they can get the maximum impact from SEO and still focus their time and energy on what they do best — run their business!
You may have the best product or service in the world, but if potential customers can’t find your website, you’re not going to make any sales.
SEO is the process of making your website more visible on search engine results pages (SERPs), and there are two main types of SEO: on-page and off-page. On-page SEO refers to the factors on your website that affect your ranking.
On-page SEO is the part of marketing that you have the most control over. That’s why getting these elements right matters most. With a little effort, you can make sure that your website is optimized for search engines and that potential customers can find you online.
There’s no doubt that keywords are important for on-page SEO. They help search engines understand what your page is about and can be a major factor in helping your pages rank well.
However, finding the right keywords isn’t always easy. There are a lot of factors to consider, including your audience, your competition, and the overall tone of your site. That’s why working with an expert marketing partner like Local SEO Search can be a great idea.
We can help you research and choose keywords that will help you achieve your desired results. In addition, we can also help you develop an overall SEO strategy that will ensure your success.
When you’re creating content for your website, it’s important to keep your ideal audience in mind. What kind of information are they looking for? What would engage and interest them?
Your website should be informative and engaging, providing value for your readers. If you’re only focused on SEO, you may end up with a site that’s stuffed full of keywords but doesn’t actually provide much substance. Keep your ideal reader in mind when creating content, and you’ll be sure to produce something that’s both useful and interesting.
Security, site loading speed, and mobile-friendliness are all essential parts of on-page SEO. If your site is slow to load or is not secure, potential customers will likely go elsewhere. In addition, if your site is not mobile-friendly, you risk losing a significant portion of your audience, and Google will rank your site lower.
However, if you don’t have the marketing right — the keywords and messaging — even the best technical results won’t bring sales.
There are two ways to optimize your site for better rankings that aren’t part of your website itself. These are link building and claiming your Google Business Profile.
Link-building is one of the most misunderstood aspects of SEO. Simply put, it’s the process of promoting your content so that others are more likely to see it. This can be done through a variety of means, such as guest blogging, social media outreach, and directories.
However, link-building is not a quick or easy process. It takes time and effort to build relationships and promote your content. But if done correctly, link-building can be an effective way to improve your visibility and attract more traffic to your site.
Your Google Business profile is what will show up when people search for your business on Google Maps or Google search. So your profile must be well-optimized in order to attract attention and get noticed by potential customers.
It can be challenging to update a Google Profile correctly so that you get maximum advantage. Fortunately, there are marketing agencies that specialize in helping small businesses with this and can help make sure your profile is as effective as possible.
By working with an experienced agency like Local SEO Search, you can be sure that your Google Business profile will help you attract more attention and business.
As you can see, SEO doesn’t have to be mysterious. Today we’ve pulled back the curtain so you can understand each element of this important marketing strategy.
Ready to get started on your own SEO and digital marketing? Contact us today!