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Hiring an SEO optimization company can be a daunting task. There are so many companies out there that claim to be the best, and it can be hard to know who to trust.
In this blog post, we will outline what you can expect from a good SEO optimization company. We will also discuss some of the red flags to watch out for when choosing a company to help with your SEO efforts.
As you look to get started with a marketing partner you might be asking, “How do SEO companies work?”
The first step is getting to know you. A good SEO company will take the time to understand your business and your goals, and will create an SEO plan that fits your specific needs. That means the agency will do a deep dive into your company and your current online positioning. They’ll also take a look at your competitors and what they’re currently doing in terms of digital marketing.
With that foundation in place, the agency will create a unique, custom SEO strategy that is designed to help your small business stand out and attract the right, ready-to-buy customers to your website.
If an agency offers a one-size-fits-all strategy without trying to get to know your specific goals, you haven’t found the right partner!
Typically, good SEO practice involves both on-page optimization and off-page optimization. Simply doing keyword research and publishing quality content is not enough.
On-page SEO includes optimizing your website for the right keywords and improving your click-through rate. Off-page SEO, on the other hand, involves building backlinks and generating social media buzz.
The most successful SEO campaigns use a combination of both on-page and off-page strategies. However, many SEO agencies focus primarily on one or the other. That’s why it’s important to find an agency that specializes in both on-page and off-page SEO.
Only an agency with a holistic understanding of SEO will be able to fully optimize your website and help you achieve your digital marketing goals.
You need honest and transparent communication from your SEO agency.
The SEO industry is full of experts who want to help you improve your website’s ranking in search engines. However, the industry is also full of developers who are more interested in getting their hands on your hard-earned cash than they are in helping you achieve real results.
That’s why it’s so important to find an SEO agency that you can trust. Look for an agency that is upfront about its pricing and doesn’t make promises it can’t keep. Also, be sure to ask for references and case studies so that you can see the results that the agency has achieved for other clients.
You can also talk to previous clients to see what their experience has been. Find out whether questions are quickly answered and there’s a clear point of contact for your business at the agency.
You deserve all the respect that larger businesses get from marketing agencies. When you find honest and clear communication, you’ve found a great fit.
What’s the point of investing in marketing if you’re not able to track the results? Also, tracking results helps you hold the marketing agency accountable for making the most of your investment.
A good SEO company will provide you with regular reports on your progress, as well as offer suggestions on how to improve your results. They should also be willing to adjust their approach based on your feedback. After all, your goal is to increase traffic and sales, not just get more visitors to your website.
If you’re not happy with the results you’re seeing, don’t be afraid to speak up. A good SEO company will be open to making changes to their approach in order to better serve their clients.
What red flags should you watch for that indicate a poor marketing firm?
Some of the signs are obvious. For example, if the agencies website isn’t well-designed and doesn’t show up highly in search results for relevant marketing terms, they may not know as much about SEO as they claim.
Also, you don’t want any secrets. If the company charges high rates with little explanation of what they will do for that price, don’t partner with them. In the same way, stay away from agencies that have “secret methods” they refuse to disclose. They may be using black hat techniques that will get you penalized by Google.
Choosing the right partner is essential for your small business’s success with SEO. Our agency has the experience and expertise necessary to help you reach your desired ranking in search engine results pages (SERPs).
We have a team of dedicated professionals who are passionate about helping small businesses succeed online. Contact us today for a free consultation and let us show you what we can do for your business.