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In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.
If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.
Increasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customers? Needless to say, a strong SEO strategy will help increase the amount of organic traffic to your website. However, this traffic won’t just be a bunch of random people who stumbled on your website by accident.
Since SEO makes your website easier to find by people who are already looking for it, the traffic you generate from SEO will be from people who are interested in what you have to offer. When these people come to your website, they will be more likely to purchase your product/service.
If you’re a business owner then you’re probably also someone who likes to see results quickly. However, you’ll have to shift your thinking a little when dealing with SEO. The reality is that it can take a while (sometimes months) to see results from your SEO campaign. If anyone tries to guarantee you instant results, you should consider that a red flag.
Even though SEO results don’t happen instantly, the results do tend to be better when it’s all said and done. In the long term, SEO can truly benefit your website in ways that other methods can’t.
Interpersonal relationships aren’t the only area of life where trust is important. In the business world, trust can play a major factor in whether or not a person or company decides to spend money. When it’s all said and done, relationships are everything. In the B2B industry, building long term relationships are especially important.
One of the greatest things about SEO is that it can allow your business to position itself as an expert in your industry. In turn, this will help you build trust with potential and existing customers.
Creating well written and informative content plays a major role in being able to develop trust with your audience. It’s essential that your content be able to address pain points and answer questions that are important to your audience. Keep in mind that in the B2B space, people are really looking for content that provides expert level knowledge.
Marketing can be extremely costly, but it’s a necessary expense for almost all businesses. After all, it’s hard to attract customers when people aren’t even aware that your business exists or don’t know what it has to offer. Not only can SEO help make your brand more recognizable, but it can do so in a way that is affordable and yields a significant return on your investment.
In fact, SEO for B2B companies can actually be more cost effective than other forms of marketing such as PPC. However, you should keep in mind that a solid marketing strategy typically includes several different techniques depending on your overall goal.
When some people think of SEO, link building is the only thing that comes to mind. While it’s true that links are still an important ranking factor, there is much more to SEO than building a diverse backlink profile.
Some other areas of SEO include things like content marketing and on-page SEO. Even things such as optimizing your website for mobile devices and making sure your pages load quickly can be good for SEO.
Before rolling out an SEO strategy, it is important to do an SEO audit so you can see where your website is and come up with a plan for where you want it to go.
If you’re interested in taking your business to the next level, SEO can be the boost you’re looking for. Here at Local SEO Search, we have a results oriented approach that is designed to to assist businesses like yours in reaching your online goals.
Contact us today to set up a free consultation to learn more about some of the ways we can help your business improve its online presence.