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If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.
In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.
Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company you want to work with has worked with other companies like yours. For example, if you’re running a SaaS company, you want to work with a B2B SEO agency that has had success with other SaaS companies in the past. Additionally B2B SEO is different from B2C SEO, so you need to verify that the company is familiar with the B2B space.
You also want to make sure that your B2B SEO strategy is tailored to your industry and specific business needs. Otherwise, you may not see the results you’re hoping for. You may even want to take things a step further by asking if they have any case studies you can review.
Before hiring an SEO company, you’ll want to have a good understanding of what kinds of services they offer. There are some companies that only offer very basic B2B SEO services while others also offer content creation, social media marketing, and web design. It’s generally a good idea to go with an agency that offers more services because they’ll be able to create a very cohesive strategy.
Link building is one of the cornerstones of B2B SEO and it can be very helpful in terms of improving your website’s domain authority. When high-quality websites link back to yours, it lets Google know that your content is trustworthy. But while getting as many backlinks as possible is important, how you get them is equally as important.
There are certain methods of link building that Google frowns upon, and if you’re caught using any of these tactics your website can be severely penalized. For that reason, you’ll definitely want to get an in-depth idea of how a B2B SEO company handles link building strategies.
White hat link building, which is good for your website, typically involves things like manual outreach and guest posting. On the other hand, black hat link building can involve shady practices such as creating fake websites for the sole purpose of linking back to yours.
Before you hire a B2B SEO agency, be sure to ask them when you can expect to see results. Steer clear of any agency that guarantees you a specific time frame or tells you the results will be instant. In reality, B2B SEO is a long term strategy and it can take a few months to see the benefits.
When you hire a company to handle your B2B SEO needs, you want to be able to trust that what they’re doing is working. To do this, you should know how they plan to track your campaign and how often they will provide updates. Many companies will issue reports on a monthly basis so you can see exactly how things are going. Consider it a red flag if a company doesn’t use any tracking methods.
There’s nothing worse than hiring someone to do a job and then not being able to get in contact with them. Since B2B SEO is a crucial part of your marketing strategy, you don’t want to be in the dark about what’s going on. This is why it’s important to discuss the agency’s communication practices to ensure they align with yours. If you have questions or concerns, should you reach out via phone or email? Will you have a dedicated campaign manager, or will you need to speak with a different person each time? Communication may seem simple, but it has the power to make or break your experience with the company.
There are lots of companies out there that offer B2B SEO services, but not all of them will be the right fit for you. By asking these questions, you’ll be able to gain insight that will help you decide which B2B SEO agency makes the most sense for your business.
At Local SEO Search, we have years of B2B SEO experience and we’re happy to answer these questions as well as any others you may have. Contact us today to set up a free consultation so learn more about how we can help your business grow.