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If you work in the real estate industry, you know exactly how competitive it can be. The good news is that having a professional website can be one of the best ways to help you stand out. With 93% of people starting their home search on the internet, having a website has officially become a necessity. If you’re able to build a strong online presence, you’ll likely see an increase in sales. Having a website is also a great way to boost your reputation and let sellers, renters, and prospective home buyers know that you’re the perfect person to do business with.
Keep reading to see six real estate web design tips that will help you attract more clients.
Having a list of qualified leads is extremely important for those who work in real estate. Having people’s contact information allows you to continue to market your services to them even after they’ve left your website. As a result, it’s important that your website has a way to capture people’s email addresses and/or phone numbers. As new properties pop up you will be able to send the information to anyone who might be interested. If you ever decide to publish a newsletter, having this contact information will also come in handy. The end goal is to eventually turn these leads into customers.
As a real estate agent, you should never underestimate the power of photos. Listings with high-quality images are more likely to get attention than listings that don’t have any pictures. It’s important to keep in mind, however, that you may want to hire a professional photographer to take photos of your listings. You should also keep in mind that listings aren’t the only thing you can include pictures of. Head shots of you (and the rest of your team if applicable) should also be included on your website.
About 90% of people all over the world use mobile devices to browse the internet. If your website doesn’t have a mobile friendly design, you are definitely missing out on business. The harsh reality is that people will probably leave your website if they’re unable to navigate it from their mobile devices. From there, they will end up on one of your competitor’s websites. Fortunately, most web design agencies automatically build websites that function properly on phones and tablets.
As mentioned earlier, the majority of people now start their home buying journeys on the internet. When people come to your website to look at listings, they want to get as much information as possible so they can decide which properties they want to move forward with seeing in person. In order for them to make the most educated decision, it’s important that your listings be thorough and include all of the essential information. In addition to providing details about the property, you may also want to provide insight on the neighborhood.
When some people hear the word blog, they automatically think of a personal website where people share their thoughts and feelings on various subjects. In reality, however, the word blog can mean much more than that. In the business world, a blog is a place for you to share information that is important to your target audience. This information should answer questions they may have or address common pain points. It’s important to keep in mind, however, that the point of a blog is to share information and not directly market your services.
For example, you may want to write a blog post on a topic like “5 Home Renovations That Will Increase Your Property Value”. If you’re able to provide your audience with valuable information, they will start to see you as an authority in the industry which will make them more likely to do business with you.
Even with the popularity of the internet, word of mouth is still one of the best ways for businesses to attract new customers. The real estate industry is no exception. Highlighting client testimonials on your website is a great way to market yourself. In fact, this is one of the first things people are going to look for when you come to your website. It goes without saying that people will be more likely to do business with you if they see other people have had great experiences.
Websites are to the internet what property is to the real world. Similarly, the more you invest in your website, the more it will be worth to your business. If you’re ready to ramp up your real estate work, these tips can help steer you in the right direction. At Local SEO Search, have the knowledge and experience to help businesses like yours grow. Contact us today to schedule a free consultation to learn more about our web design and development services.