Blog

Marketing has changed dramatically in the last 20 years, and the pace of change isn’t likely to slow down. Keeping up doesn’t mean jumping on every short-term trend, but instead being aware of the long-term changes and adapting your marketing accordingly.Read More

It’s not uncommon for small business owners to be frustrated with their marketing. Because marketing is focused on creating leads and sales is focused on turning leads into customers, leaders often overvalue sales and ignore marketing.Read More

Whether you’re ready to have a new website designed for your business, or hoping to update your existing one, you probably know that it’s in your best interest to hire a web design agency. After all, with more than 4.6 billion people using the internet, websites have become prime real estate. At the same time, however, many people aren’t sure what they can expect from an agency. The good news is what working with a web design agency will usually leave you with much more than just a website.Read More

As a business owner, it may be easy to think that all websites are the same but that isn’t the cast. Sure, all websites function similarly, but when it comes to design there are different techniques that work best for different industries. Those in the dental field will want to ensure that their website is structured in a way that will provide the best experience for current patients, future patients, and other visitors.Read More

If you’re like most people, you’ve heard the term “website developer” but you may not know exactly what the job entails. After all, terms like web designer and web developer are often used interchangeably, but the reality is that both of these roles have very different functions. Although you may think it’s unnecessary for you to know what web developers do, it can actually benefit you in the long run. Since websites are now an important part for businesses in every industry, there will probably be a time when you need to hire a website developer.Read More

Whether you’re in the market for a new website or looking to make some changes to your existing one, you’re probably also on the lookout for a great web designer. While it’s true that finding a web designer can feel overwhelming, the good news is that it doesn’t have to be. There are lots of options out there, the key is in knowing where to find them.Read More

When you think about marketing your business, do you immediately think about advertising? Many business owners and professionals confuse these two terms and think that marketing and advertising are the same things.Read More

There are lots of elements that go into making a successful website, but the layout is easily one of the biggest factors. The truth is that the majority of people who visit your website are going to judge it based on how it looks, so it’s important to have a website that looks good and functions seamlessly. With the right layout, you can be proud of the way your website represents your brand and the things it has to offer. Here are 5 things all successful website layouts should have.Read More

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and bring in new customers. The truth is that “random acts of marketing” don’t work — you need a clear plan that treats marketing as a cohesive strategy if you want effective results.Read More