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Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around.
This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when hiring Toronto web designers to ensure you get high-quality work and a website you’re proud of.
What are the vital questions ask? Here are five that you must have answers to before you move forward.
Some web designers will try to tell you that anyone can build you a website, but that’s unfortunately not the case. The reality is that unless someone has experience working with a business of your type and size, they aren’t going to understand your unique needs.
If, for example, you’re a small business that provides plumbing services, find out what other small plumbing companies they have designed for. Take a look at samples and see if you’d be proud of that type of website.
Every business and industry has unique needs. It’s important to choose Toronto web designers who have worked with small businesses in your niche in the past.
When you hire a contractor to work on your home, you want to know that they will actually be doing the work, not outsourcing it to someone else you’ve never met. That’s the purpose of building trust in the initial consultation.
It’s the same with websites. If you meet with the web design company and feel good about working with them, you want to ensure they do the work themselves. Having an in-house team is an important part of excellent quality design. If they plan to outsource it, you’ll want to find a different designer.
Your business must have a website, and there are a lot of ways to create it. You can start completely from scratch and code the entire site with every element unique to your company. Or, your design company can start with a WordPress Theme and fully customize it specifically for your business.
Either way, you end up with a unique website that will work well for your company. However, the first option can cost quite a bit more. The best website design companies will have both options so that you can choose the one that fits your needs and budget.
Website design in today’s digital world is about a lot more than just a pretty landing page. Websites have to be optimized based on specific keywords and phrases that your ideal customers will use to find your site.
For instance, if you run a lawn care business, you want keywords like “Lawn care near me,” and specific services like “shrub trimming” included in your content. These are things that ideal clients will enter in Google when they need your services.
Having a website that’s optimized for your industry will ensure that you don’t just get traffic, you get the RIGHT traffic for your business.
The best websites are optimized for both Google and the users who visit your site. Keywords and SEO optimization will bring people to you, but only excellent content, clear navigation, and understandable messaging will keep them there.
It’s important for your website to be intuitive, easy-to-use, and secure. If the web design company you’re speaking with doesn’t have a clear plan for an excellent user experience, you’ll want to move on.
Your website is the hub of your online brand and business. It should be something you’re proud of that is properly optimized for both Google rankings and an excellent user experience.
If you’re interested in working with Toronto web designers who understand small businesses in almost any industry, we’re here to help. Contact us today!
