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Your business website is one of the most important assets your company has. The right website will present your company as authoritative and in touch with the problems your ideal customer has, while also educating visitors about your products and services and encouraging them to buy.
Essentially, a great business website is the best salesperson you don’t have to pay a salary to. This is why you want to ensure all of your ideal clients find it and engage with your content!
Wondering how to promote your website online? There are a lot of options, but these are 10 of the best.
One way to draw traffic to your website is to give your ideal audience something to read or watch there. This means creating content that is relevant to your company and your customers’ needs and then amplifying it on a variety of platforms.
Content creation can take many forms. A blog is the traditional way that companies share information and education prospective customers. However, you can also create a podcast, make videos, and more. As long as the content is housed on your website, people have a reason to visit.
Once you’ve created high-quality content, it’s time to share it. This is where you think carefully about where your ideal customers spend time. You can share content links on Facebook, Pinterest, and other social media platforms. If you want to focus on an even more specific audience, you can use targeted ads on these platforms to ensure your content shows up on the feeds of people who will engage with it.
You can track your results by seeing how many clicks your social media posts are getting and measuring traffic to your website. The more interesting information you share, the more visitors you’ll get!
If you have an email marketing list of current customers or potential buyers, you can use your email list as a way to promote your website. One way to is run contests that involve visiting your website. Maybe you can set up a scavenger hunt and if the recipient emails you the page that a specific image is hidden on, they are entered to win a prize!
You can also create useful content and then use your email list to spread the word about it.
Email marketing can be very effective because you can segment your list depending on who is most likely to engage with specific content. For example, if you run a pest control company, you might focus information about how to manage a specific pest on those who are most likely to have it, depending on their region. You might send outdoor pest tips to homeowners, and indoor tips to renters.
There are a lot of ways to target your content to maximize the website traffic you get. Don’t forget to encourage recipients to share your articles with their family and friends!
Everyone uses Google, so you might be wondering how to promote your website on Google.
Search engine optimization is one of the most important ways to promote your website. Most methods of website promotion involve inviting visitors to your site while they are in the middle of other activities, like using social media or reading email
Search engine optimization allows your website to appear to a user right when they are looking for it. When someone puts a search into Google, they are looking for information, a product or service, or a specific website. When your website is properly optimized, you can appear and then meet that need.
Google’s purpose is to provide relevant, useful information to users based on their search terms. Over the years, Google has gotten better and better at doing this, which is why they’re the single most popular search engine in the world.
SEO is a complex process that goes far beyond finding keywords to insert into your website. The entire goal is to make your website the most authoritative and relevant resource for specific search queries so that you are highly likely to show up on Page 1 of the results.
Many small businesses choose to work with a marketing agency like Local SEO Search for their SEO needs. By working with experts, you can rest easy knowing that your website is positioned perfectly for your ideal audience every day.
How can you expose an entirely new audience to your ideas, expertise, and website? Why not create a guest blog on another website with a complementary audience to yours? For example, if you have a nanny business, you might create a blog about the best ways to enjoy a night out with your spouse.
This could be posted on a blog run by a mom, read by other moms. At the end, you’d provide a bio that would describe your background, services, and include a link to your website. This link, along with your high-quality content, would impress readers and encourage them to visit your website. From there, your website will build trust and encourage them to book your services.
Guest blogging is more powerful than simply posting a link online without context because it gives you the opportunity to provide valuable information and advice and build the beginning of a relationship with the reader.
When you create guest blogs, you’re capturing a new audience while also getting high-quality links back to your website. The audience gives you immediate access to new visitors, and the link helps build your SEO profile for better ranking.
Are you wondering how to promote your website for free? We talked about using social media as part of your content marketing strategy, but you can go a step further as well. You can use social media to build a community around your ideas, expertise, and company.
Social media is, as the name states, social. People go online for the purpose of finding others to connect with, ideas to comment on, and fun things to share with their own network. When you fill these needs you can get more traffic to your website and more sales overall.
For example, a real estate agent might decide to create a Facebook group based on the community they serve. It would have information about her business, but be focused on community events, news, and more. People could visit to find out when the next fair or parade was going to be held or to discover what’s being built at that new construction site.
People interested in the community would join the group, build connections, comment, and share information. The real estate agent would participate in and moderate the discussion, while also sharing homes for sale and offering advice for those looking to move.
This kind of community encourages people to trust the agent and makes them much more likely to visit her website and choose to work with her when they want to buy or sell a home.
Your Google My Business page is the second most important website for your company, after your own. It’s essential to claim your page and fill it out completely as soon as you can.
Google uses Business pages as a resource to determine the trustworthiness and authority of a company and its website. The more information you put on your page, the better. You should, of course, include a link to your website along with your contact information, images of your business, and more.
Your Google My Business page also gives you a platform where customers can leave reviews. A full 84% of consumers trust reviews as much as a personal recommendation from family or friends. Encourage your customers to leave reviews as part of your after-sale customer service process so that no one is missed. The more reviews you have, and the better they are, the more people will trust your company.
What should you do about negative reviews? Negative reviews happen, and you shouldn’t be afraid of them. A profile with no negative reviews actually looks suspicious to most consumers. The way you respond will determine whether these negative comments actually turn into an asset.
When you see a negative review, be sure to apologize that the customer was frustrated. Then, offer a point of contact so that the individual can reach out to your company to have the issue resolved. This avoids a long argument online while showing other customers that you care about resolving issues.
Your Google My Business page is a way to promote your website and your business overall. Don’t overlook it!
Quora is an online question and answer site that can be a great asset for your business if you use it correctly. Of course, there are always businesses and spam bots that post low-quality content there, but that doesn’t mean it can’t provide value for your business and customers.
The best way to use Quora is to sign up for an account and then look for questions about your industry or the types of products and services you offer. Answer the question clearly and provide a link back to your website. You might use a related blog post to provide more information, for example, or a link to your About page so they can learn more about your business.
The key to getting traffic to your website from Quora is to be highly relevant and not spam. That means the links you share should be part of your answer to the question, not just a self-promotional afterthought. You can also include information about your company in your Quora profile.
When you answer questions about your industry, you’ll begin to capture attention and Quora might even send you additional questions to answer. Over time, your company can become a trusted resource and get more traffic.
Are you wondering how to promote your website on Google search? It takes time to use SEO to rank highly on Google through ethical, organic strategies. One way you can boost your traffic in the meantime is to purchase pay-per-click (PPC) advertising for specific search terms.
The most common and broad search terms are quite expensive and competitive, so it’s best to focus on long-tail keywords and searches with high user intent to purchase (like “lawn care service near me.”)
The key to successful PPC ads is to make sure your messaging and the page you link to is highly relevant to the search term. The user is looking for specific information, and you want to let them know you have it. Then meet that expectation when they click through.
Because PPC can get expensive, you’ll want to set a budget limit for each campaign. Once you’ve hit that level of spending, the campaign will stop. However, it can also be a very effective way to promote your website and business while your SEO rankings improve over time.
The resources we’ve shared are excellent strategies for getting more traffic to your website. Knowing how to promote your business website will allow you to position yourself as an expert, build community around your business, and take advantage of SEO and Google My Business.
If you want help promoting your website through SEO and digital marketing, we are here for you. Contact us today for a free consultation!