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When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers.
Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.
One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular, people will naturally start searching for it more online. Link building and branded content are two of the ways that SEO can help you create more brand awareness.
When people have a good idea of what your brand offers and what it stands for, they will be more likely to want to spend money.
Do you know what your audience is searching for on the internet? If not, you’re missing out on major opportunities to attract qualified leads to your website. Even if you do know which keywords they’re searching for, not knowing the intent behind those searches also presents some missed opportunities for your business.
By doing keyword research, you can get a good understanding of what people are looking for when it comes to the products/services you offer. You can then create content that not only matches those keywords, but matches the search intent behind them. For example, when people search for something like “digital marketing” there are multiple things they could be looking for so it’s important that your content aligns with the reason for this search. This way you’ll know that the people who find your website through Google are already interested in what you have to offer.
Part of optimizing your content for search engines should include optimizing for conversions. One way to do this is by making sure that your content is informative and straight to the point. If people are coming to your website looking for an answer to a question or problem, they want to be able to find it immediately. Google tends to reward websites that provide clear and concise answers, so this is something you should definitely keep in mind.
Another way to make sure that your content is optimized for conversions is to include internal links to relevant pages on your website as well as calls to action throughout the page. These calls to action should make it easy for people to do things like purchase items, book services, or schedule appointments. Something as simple as adding a button that says “Call Now” could make a world of difference in getting potential customers on the phone.
Oftentimes when people think of creating content for their website, blog posts are the first and only thing that come to mind. However, landing pages offer another opportunity for you to add content to your website while also making space to highlight your products and services. In fact, websites that have 10-12 landing pages have an up to 55% increase in leads.
In addition to building landing pages for your website, you also want to make sure that these pages are properly optimized. This includes ensuring that they load quickly and are responsive on mobile devices.
If your business is doing well, you may not see the point in keeping tabs on what your competitors are doing. However, your competitors may be able to help you grow your business more than you think. Plus, if people are interested in what your competitors have to offer then you know they’ll be interested in your business as well.
By understanding what keywords your competitors are ranking for, you may be able to find ways to outrank them or find new keywords that you can position yourself for. If you can show your audience why your product/service is better than the competition’s, you can help turn them into customers.
One of the best things about B2B SEO marketing is that it isn’t just about growing your website, it’s about growing your business as a whole. With the right strategy, you’ll see that an increase in web traffic also means an increase in customers.
At Local SEO Search, we’re dedicated to helping businesses like yours attract your target audience. Contact us today to schedule a free consultation to get information on what our services can do for you.