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You know that your website is a major investment, and you want to make sure you reap the rewards. Getting an excellent return on investment (ROI) on your website isn’t difficult, but it does take some specific strategies.
The first thing you need is optimization. This involves creating a website that will get attention from the right people at the right times. The second thing you must do is amplify your message. This gets more eyes on your content and more traffic to your website.
We’ll take a look at how websites work to bring new customers into your business through a variety of optimization and amplification strategies. Let’s dive in!
Just because you create a website doesn’t mean the right people will see it. You need to show up in the places that people are looking for your products and services — and that means on Google.
SEO is a strategy that helps your website stand out as highly relevant for those doing searches about your industry and services. By incorporating specific keywords into your web pages, you can signal to Google that you should rank highly for that kind of search term.
This strategy takes time, but it’s well worth the effort. When you’re properly optimized and showing up on Google’s first page, you’ll get a lot of ideal customers who are ready to buy visiting your website. And that’s how you make sales!
SEO is a general strategy that applies to any business. However, small local businesses have a special superpower — local optimization.
Your customers need someone nearby to provide the products and services you offer. No one from Quebec wants to go to Vancouver for a haircut. That means you don’t just optimize your website using general keywords for your industry — you add local terms to those keywords and create long-tail local phrases that are vital to your business.
Local optimization can get you listed on Google’s local pack, which is a map showcasing nearby businesses that match the search query. It can also help you show up as a relevant search result for users who are near your business when they use Google. As a small local business, you can’t afford to miss out on local optimization!
While optimization is about ranking well in Google search results, amplification is about increasing the number of places people might stumble across your website and business information.
The first place to start is with a Google Business page. You should claim your page and carefully fill out all of the information. Make sure that you update your Google Business listing anytime something changes with your business, including your address, phone number, operating hours, and more.
As you create a complete profile, be sure to use the same keywords that you focused on when optimizing your website. This includes both general and local keyword phrases. Then, help your business stand out by uploading pictures and videos that demonstrate your products and services while showcasing your business.
Finally, make your Google Business profile compelling by asking customers to leave reviews. The more reviews you have, and the more generally positive they are, the better you will rank and the more consumers will trust you.
The final answer to how websites work to bring in new business is through social media. You can share your website and your overall mission and message to millions of people simply by interacting on popular social media sites.
The first step is to decide which social media platform to focus on. Ideally, it should be one that your ideal customers spend the most time on. If you have a decorating business, that might be Instagram. If you run a car shop, it might be Facebook.
Then, create a business page and fill it out completely. Make sure all of your information is consistent with your Google Business profile, including your name, address, and phone number. Pictures and videos get a lot of attention on social media, and you don’t need to be shy about reusing what you placed on your Google profile.
After that, it’s time to start interacting. For example, you can join Facebook groups based on your industry or neighbourhood, and then answer questions and share helpful information. Whatever you do, don’t just post over and over about your sales. You want to build relationships, not alienate people.
If you do want to advertise, you can use sponsored posts and target them specifically at those who are most likely to buy your product. It’s a great way to expand your reach and invite people to visit your website to read an interesting blog post or look at a specific product or service.
As you can see, there are a lot of ways that websites work to bring in new business. If you want your website to be its absolute best, you might need help. After all, you have a lot to do just running your company!
That’s where we come in. We have many years of experience helping small businesses optimize and position their website to grow their company. Contact us today for more information about what we can do for you!