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If you’re like most small business owners, you’re always looking for ways to improve your website’s search engine ranking. You may have heard that SEO is a long-term strategy that takes time to show results, and you’re wondering how you can tell if it’s actually working.
In this blog post, we’ll discuss some of the methods you can use to determine whether your SEO results are where they need to be. We’ll also offer some tips on how to make sure your SEO campaign is on track.
Most people use SEO in order to get more website traffic. However, as a business owner it’s important to realize that not all website traffic is the same. What you really need is an increase in visits from your ideal customer base.
If you’re seeing an increase in targeted website traffic, it’s a good sign that your SEO is working. This means the right users are finding your site more easily in search results, and that they’re more likely to stick around and click through to other pages.
You can track your website traffic using Google Analytics or another similar tool. Look for an increase in overall traffic as well as an increase in the number of users who are coming from organic search results.
Targeted traffic typically leads to more sales and conversions, making it a key metric for measuring the success of your SEO campaign.
Contrary to popular belief, SEO is not a “set it and forget it” type of marketing strategy. Just because you’ve implemented some basic optimization techniques does not mean that your work is done. In fact, SEO is an ongoing process that requires regular attention in order to be effective.
One way to tell if your SEO results are what they need to be is by monitoring your page rankings. If you’re seeing a consistent increase in your rankings, then it’s likely that your SEO strategy is working.
That means the quality of your content and the strength of your backlink profile are helping your pages show up as highly relevant to your ideal customers. It also means that people are spending more time on your pages, and that your site has strong security and good loading speeds.
The purpose of SEO isn’t just to rank well in Google — you want to turn people who find and click on your pages into qualified leads.
A qualified lead is a potential customer who has shown interest in your product or service and who meets your target customer criteria. If you’re seeing an increase in the number of qualified leads coming through your website, that’s a good sign that your SEO efforts are paying off.
In addition to more leads, you may also see an increase in sales or conversions. If people are finding your site more easily and they’re interested in what you have to say, they’re more likely to take the next step and buy from you.
That’s the ultimate goal of any marketing strategy, and it shows your SEO has reached the point of directly impacting your business’s success!
Once you start getting strong SEO results, it’s important to keep them going. You can’t afford to let your efforts lag, because then your competitors will start to catch up.
One of the most important ways to maintain your SEO results is to consistently monitor what keywords you’re targeting. You want to notice any shifts in consumer behaviour and take steps to stay in line with your ideal audience.
You can also maintain your results by testing different content promotion strategies. Having great content can drive a lot of targeted traffic if you share it in the right places and in the right ways. You might find that you get a lot of traffic from specific guest posts, for example, or from sharing on particular social media platforms.
By continually tracking results and adjusting your approach, you’ll stay ahead of the competition when it comes to SEO marketing.
Most businesses, especially small and medium-sized companies, don’t have the time, expertise, and budget to do their own SEO marketing consistently. You might set up a website, but creating content on an ongoing basis, keeping up with Google’s updates, and posting consistently on social media takes a lot of time and effort.
That’s why most business owners look for reputable marketing agencies that they can partner with. At Local SEO Search, our team has combined decades of experience in helping small businesses succeed online. We’re excited to show you what consistent SEO can do for your leads, customers, and profits.
If you’d like to learn more and get started on an SEO strategy, contact us for a free consultation today!