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In recent years, the marketing landscape in the manufacturing industry has changed significantly. In order to stay competitive, hiring a marketing agency is something you should seriously consider.
However, hiring a marketing agency to work with your business is the start of an important relationship. Like any other relationship, though, it’s important to begin with a solid foundation. In order to do this, you need to have a good understanding of who you’re getting into business with. After all, teaming up with the right marketing agency can help elevate your business to new heights.
However, before you enter into any agreement, there are a few things you should know. Keep reading to see the best questions to ask before hiring a marketing agency for manufacturers.
The term “marketing” is a broad word that applies to a number of services and various techniques. Before hiring a marketing agency, it’s important to get a good understanding of exactly which marketing services they offer. For example, there are some agencies that only focus on SEO while others also offer PPC, social media management, and web design services.
The main benefit of working with an agency that has multiple services is it can essentially serve as a one stop shop. They will be able to help you put together a robust marketing strategy that focuses on several areas of growth for your business.
The manufacturing industry can include different kinds of businesses. Before hiring an agency, you should ask whether or not they have experience working with businesses like yours. The reality is that just because they’ve had success in one field doesn’t mean that they’re equipped to handle them all.
By asking this question, you can uncover whether or not they have the knowledge and expertise needed to handle SEO for your business. As part of this question, you may also want to ask if they have any examples of previous work they can show you. Additionally, it’s also a good idea to take a look at their reviews to see what current/previous clients have to say about their work.
When you’re paying a marketing agency, you want to feel confident that your money is being well spent. That’s why it’s essential that the results are being tracked and reported to you on a regular basis. Make it a point to ask the agency which metrics they will be tracking so you can get a good idea of what success means to them. This will also let you know if their way of doing things aligns with your goals.
Additionally, you’ll also want to find out how often you will be provided with updates. Many agencies offer monthly reporting so you can get a clear look at what’s being done and how well it’s working. If the agency tells you that they don’t share any reporting, you should consider that a red flag.
Marketing metrics are probably the only thing on your mind when you’re thinking of hiring an agency, but those aren’t the only things you should be worried about. Communication should also be at the top of your list when trying to find the right fit for your business. The last thing you want to do is be in a situation where you’ve paid an agency to handle your marketing, but can’t get in touch with them when you have questions or concerns.
Ask the agency if they have a preferred method of communication and how long you can expect to hear back after reaching out. It’s also a good idea to find out if there is a specific person who will be managing your marketing campaign and if that person will be your regular point of contact.
Asking a marketing agency when you can expect to see results is somewhat of a trick question because the answer will depend largely on what services they’re providing you with. However, you want to be mindful of agencies that offer overnight results because the chances of that actually happening are very slim. Sure, instant gratification may sound good in the moment, but it’s not something an agency should be promising.
An SEO campaign, for example, can take several months to yield results. Knowing that ahead of time can help you set appropriate expectations.
Asking questions is one of the most important parts about finding a marketing agency for your manufacturing company. At Local SEO Search we look forward to answering any questions you have. We pride ourselves on working with our clients to provide top-notch results. Contact us today to set up a free consultation.