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One of the best things about SEO is that there are lots of ways to build a successful strategy. At the same time, however, there are certain practices you should definitely implement in order to see the results you’re hoping for.
In addition to helping your website rank higher in search engine results, following the industry’s best practices can also help you avoid penalties that can end up erasing all of the time and money you’ve put into SEO.
Let’s talk about 5 B2B SEO best practices your strategy should include.
This one may seem like a no-brainer, but it’s actually something a lot of businesses forget to do. The only way to ensure that what you’re doing is working is to keep track of everything you’re doing and monitoring the results. By doing this, you can see where you may need to make adjustments over time. This is especially useful when Google rolls out algorithm updates. If you’ve been staying on top of your progress, you can see how those updates have impacted your website’s rankings.
Additionally, tracking the results of your SEO strategy may help your business with some of its other marketing efforts. If your SEO work is already being handled by a professional, you should be receiving regular reports with all of the information on how your strategy is going.
At this point, most businesses are aware that they need to be publishing high-quality content. However, what some businesses fail to realize is that just doing keyword research isn’t enough. Of course, you want to know which keywords you should try to rank for but when you’re creating content around those keywords it is important that it matches user intent.
Essentially, this means that your content needs to be inline with the reason your audience is searching for a given keyword. If your content doesn’t match what people are looking for, they won’t be satisfied with what they find.
Every year, there are places that falsely claim that link building is dead. Not only is link building still an important factor, but 92% of marketers feel that link building will continue to play an important role in search engine rankings for the next several years.
When other trusted websites link to yours, it lets Google (and readers) know that your website is also trustworthy. Even though building a backlink profile of authoritative links can be challenging, it can still be worth the time and effort. At the same time, however, there are certain link building methods that are frowned upon by Google. It’s essential that only white hat techniques are used to help build your backlink profile.
One of the best ways to stay ahead of your competition is to know exactly what they’re doing. After all, taking an existing strategy and improving it is much easier than trying to come up with an entirely new plan. That’s exactly why competitor analysis is so important.
By researching your competitors, you can see what keywords they’re ranking for, what kind of content they’re posting, and how many backlinks they have. You may even discover keywords you didn’t even know could be useful. Overall, doing competitor research can give you an idea of what you need to do to put your website in a position to outrank your top competition.
When most people think of SEO, they only consider the things that are done to help improve your website’s ranking. They often forget that having a good website is the first part of the process. Since 61% of website visits come from people on mobile devices, it’s important that you have a responsive website that can adjust when people are looking at it from a smartphone or tablet.
If people find that your website is difficult to use from their mobile device, they will likely leave and go elsewhere. If you’re going to invest in SEO to make sure your website ranks high in search engines, you also want people to actually stay on the site.
When done right, SEO can be a cost effective marketing strategy that yields long term results. Even though you may not see improvements over night, if you stay consistent you will likely see that SEO can help bring your business to new heights.
Our team at Local SEO Search always follows B2B SEO best practices to put your website in the best position to be successful. We are committed to helping our clients achieve great results and we’re looking forward to helping your business. Contact us today to learn more about our services and how they can benefit your business.