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Most marketers and website owners aim to have higher rankings on search engine results. In order to rank high, some businesses push things “to the limit” and violate Google’s guidelines. Then their site gets hit with a penalty.
Sometimes websites are penalised but it goes unnoticed. Other times, they get hit with a penalty and ignore it. Among the hundreds of thousands of sites getting penalised, only 5% of those sites submit a reconsideration request and try to recover their rankings.
If you think you’ve been hit by a Google penalty, here’s what to do:
Being penalised by Google algorithm updates is probably the worst thing that can happen to your site. Be familiar with these algorithms, especially when Google rolls out updates from time to time.
These are the major Google algorithms:
Source: WordPress Integration
Updates to the algorithms discussed above are released from time to time to ensure that users get accurate and relevant results for their search queries. Make sure that you’re knowledgeable about algorithms.
When you’re familiar with the algorithm updates, finding out what happened to your website is much easier. You need to know why you’ve been penalised so you’ll know what to do.
Conduct a thorough site audit. You can use tools like SEMRush to do this. Check your rankings on search engine results. Don’t forget to check the quality of backlinks and do an analysis on your site’s content.
If the results of your audit indicate that your site has indeed been penalised, make sure to understand what kind of penalty your site received. When you’ve identified the type of penalty, you will be able to take steps to recover.
There are several reasons sites get penalised. One of the most common reasons is the use of black hat techniques to rank high on search results. When you’re using black hat techniques, you violate search engine and SEO guidelines.
Do site audits on a regular basis and check what’s wrong with your website and your SEO strategies. Make improvements before you receive a penalty.
Constantly monitor your site and any changes that may occur with the various search engines. Avoid getting hit with a penalty by analyzing your SEO efforts. See if you’re on the right path. If your site has been penalised and it seems too complicated to resolve on your own, contact Local SEO Search. Our team will guide you throughout the process.