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It’s not surprising that 92% of business owners believe that having a website is the most effective way to pursue digital marketing. After all, your website serves as your online storefront. However, not every business owner understands the importance of internet marketing as an overall strategy. Your website needs to be more than an online business card or digital store.Read More

Maintaining a website is important to maximizing your business potential. It’s how customers find you, learn about you, and transact with you. Without it, it could be challenging for you to break into a competitive market. One great way to ensure your business's lasting impact is to make sure that your site is user-friendly and error-free.Read More

Owning a website is more than just ensuring that your page loads quickly and appears professional. You also need to make sure it does not contain damaged links and is free from errors. The thought of a major website error can be daunting. For business owners especially, even just a minute of website down could mean loss of sales and revenue.Read More

Search engine optimization (SEO) is the process of setting up your website and online presence in a way that captures the attention of your ideal customers. You want folks to find your website when they do searches about your industry, and to be engaged by the content on your website and blog. This will help educate leads about your offerings and build their trust in you, so they ultimately become customers.Read More

There are over 1.8 billion websites in existence, and getting yours noticed might seem hopeless. After all, you’re a small business, and you have a lot on your plate. You’re focused on providing the best products and services for your customers, and you have to manage your employees. You don’t have an entire department ready to do your marketing for you.Read More

As a home services provider or contractor, you’re probably more than glad that 2020 is in the rearview mirror. It was a very difficult year for anyone who makes home visits or does in-person work.Read More

We’ve definitely learned in the last year that digital marketing is essential if your business is going to survive significant disruptions. Companies such as Bubbles and Balm, who were previously hesitant to grow their online presence, found a digital pivot crucial to survival in 2020.Read More

We have all heard the mantra, “The customer is always right.” Originally coined by Harry Gordon Selfridge in 1909, the logic behind this business philosophy is to instill a sense of good accountability towards customers. Many companies still use this principle and build their business models around it.Read More

If you have a small business website, you want to make sure it’s working hard for you. You’ve put a lot of effort and money into it! You should get a strong return on investment.Read More