Internet marketing
Embrace the dynamic platform of video marketing
You haven't started your video marketing campaign yet? Well, according to current statistics, you really need to get started. 87% of your competitors are already using marketing videos. By 2019, video is expected to make up 80% of all online content.
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effective seo tips for small busineses
Search Engine Optimization is one of the most effective strategies to improve traffic to a small business’ website. By boosting their organic ranking, small businesses can find themselves on greater — or equal — footing with larger competitors.
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With the fierce competition in every industry, entrepreneurs have to stay on top of the trends to expand their business. Even if your business doesn’t sell products online, you need a website in order to get more customers and keep the ones you have.
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Digital marketing is necessary for any service-based business to thrive in today’s market. Electrical contractors can benefit greatly from different online strategies. Get your message across to your target market and generate the leads needed to grow.
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One of the challenges for B2B companies is getting the best return on investment (ROI) for your advertising dollars.
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Magazine advertisements were once considered a successful approach to promote products or services. However, as we move to the digital age, print media is a less effective tool for a small-to-medium sized business. Read on to learn if this is a viable investment of your marketing dollars.
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Once upon a time, newspaper advertising provided exposure and leads for a local business. It was expensive if your target market was a regional and/or national area, but the effort could bring new clients and customers to your doorstep. Today, the response rate to print ads is lower than that of other advertising methods. Digital...
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The Direct mail advertising is one of the most traditional forms of advertising. Various marketing materials, including brochures, catalogs, postcards, newsletters, and flyers were used for decades. These approaches used to have some success and a relatively good return on investment (ROI). Direct mail promised low initial capital, high distribution, and strong returns.
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Advertising can be an expensive marketing medium for any small business. It is also challenging to create a memorable print/radio/television ad, especially if you have a limited budget. It’s important to select marketing options with high ROI (return on investment) for your business.
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Google places great importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in search results.  According to Google's Search Quality Evaluator Guidelines, various factors are considered. The acronym for three top qualities is “E-A-T.”
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