Placing ads is a common way to try to spread the word about your small business. However, it can be hard to know if you’re getting a good return on your investment. After all, how do you know if someone calls you due to an ad or for another reason?Read More

If you’re like a lot of small business owners, the last 20 years have created a ridiculous amount of change in how your market your business. It seems like just a moment ago we were all placing ads in the Yellow Pages so that people would find our company and call for our products and...Read More

As you build your business, you know that you need effective marketing and advertising. There are costs involved, but these are an investment in your business. However, understanding these costs correctly is essential if you want the best return on your investment.Read More

Marketing has changed dramatically in the last 20 years, and the pace of change isn’t likely to slow down. Keeping up doesn’t mean jumping on every short-term trend, but instead being aware of the long-term changes and adapting your marketing accordingly.Read More

When you think about marketing your business, do you immediately think about advertising? Many business owners and professionals confuse these two terms and think that marketing and advertising are the same things.Read More

As a small business, you probably don’t have a lot of time for anything that’s not part of your core products and services. Unfortunately, that can mean that marketing gets pushed to the side. Many small companies treat marketing as a series of random activities, hoping that each one will have a positive impact and...Read More

Owners of small businesses have a lot on their plate just keeping their business running smoothly. You might have to think about ordering supplies or merchandise, scheduling employees, managing conflict, closing sales to new customers, and providing excellent customer service.Read More

Your small business has a product or service that you know is important to customers. People need what you do, and you do it very well. How do they find out about your business and choose to buy from you instead of someone else? The answer is marketing. Marketing involves discovering your unique selling point...Read More

A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for.Read More

Small businesses know marketing is essential, but business owners don’t have an infinite budget to commit to it. That means you need to understand exactly what gives you the most return for your money.Read More