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Promoting your business in paper ads is pretty much a thing of the past. Instead, blogs are a cost-efficient way to grab interest of current and new customers. Through digital marketing, business owners around the globe use content to attract, engage, and convert people into loyal clients. If you know a little something about keywords, writing content and sprinkling them throughout your website is an ineffective idea. Video might be the way to go.
Successful digital marketers go beyond simply putting words on web pages. Video content can makes a huge difference for a site. Forbes Magazine reports that 65 percent of people are visual learners. While well-written and informative blog posts have the power to attract and engage customers, incorporating video content into your marketing can speed up the process. According to Moz, posts with video can increase a link’s popularity three times more than a text-only post.
Here are the types of video content beneficial for digital marketing:
This is the awareness stage, when potential customers begin to learn more about your company. They may know little or nothing about your brand. This is a great opportunity to make a good first impression by using fun, engaging, informative (free) content.
The middle of the funnel is the stage where you build on an existing relationship with users. Now that you have their attention, slowly and gently encourage them to buy your products and/or services.
This is game time! At this stage, target customers are on the verge of purchasing your products and/or services. Now, keep them engaged to learn more about your business. With a slight push, you will be able to convert prospects into paying customers.
Keep video content posting on a regular basis , whether weekly or monthly. No matter which video content you prefer for your digital marketing, make sure they are engaging to keep your target audience looking forward for your next release.
For a professional Internet marketing company in Toronto that can help you get better results, gain higher search engine rankings, and attract more customers, call Local SEO Search at (416) 888-8756.