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Social media is no longer targeted at the younger generation. These days, people of all ages from around the world use various social media sites to connect to people and gather information. It is also a great avenue for marketing a business.
With its continued prominence, it has become a necessity for businesses to have a presence in the key social media platforms. Here’s why:
Being present on social media can benefit your business by allowing you to:
Below are some of the social media sites you should consider:
It’s important to claim your business on Google My Business and set it up properly. Typically, when you are in the process of verifying your account, you need to get a postcard with a pin. This can take a couple of weeks, but once you verify it, you can access it and make edits. Here are a few tips when you’re setting up your page:
It doesn’t necessarily mean you need to sign up for every option available right out of the gate. Consider which one would be more beneficial for your business. The most significant social media sites are:
Hashtags enabled on social media sites allow you to group your content together. If someone is looking for a specific topic, for example, dentistry, they can type “#dentists” which will lead them to a consolidated list of all posts featuring that hashtag. Posts can be sorted by top, most recent, and other categories. It’s a means of working your way into a conversation and boosting engagement.
Hashtagging is most relevant on Twitter and Instagram. Few people search hashtags on Facebook. On Instagram, you can add up to 30 hashtags in a comment on your own post. Those hashtags will draw people into your page, like your post, and give you engagement. With Twitter, on the other hand, because of its character limit, it’s advisable to only add three hashtags.
It’s possible to add a geo-location on the hashtag for a more targeted approach. To determine which hashtags to use, Google top hashtags for your location or your industry. Experiment with different hashtags and see which ones work.
Recently, Facebook and Instagram have incorporated Facebook Live, Instagram Stories, and Instagram TV.
With Facebook Live, you can invite your customers to ask you questions, for example, about your products and services. It allows you to directly engage with your customers and those who are watching on the sidelines will get that information the same way.
Instagram Stories is similar. It allows people to comment on your story so that you can create a conversation with your clients easily.
The first step is posting and telling your clients and customers to follow you. If you have a mailing list or send regular newsletters, place a call-to-action at the bottom like “Follow us on Facebook” or “Check us out on Instagram”. If you post consistently, people will come to you. Look at what your competitors are doing, figure out what’s working or not working for them and replicate it on your own scale.
If you’re a small business owner, you may have very limited time on your hands. Choose one platform, in particular, the one you think is being used by your target customers the most. Post at least once a week. You can have a staff member, like your receptionist, check your social media page every morning for about five minutes to see if customers are commenting or sending messages. It is important to respond to customer engagement in a timely manner.
It may seem like a herculean task, so take it slow. Take it one step at a time and make small goals for yourself. It will become much easier in the long run as you reap the rewards of your efforts. Consistency is key.
If you need assistance with your social media efforts, you can contact Local SEO Search. We help businesses understand the importance of social media, what engagement really means, and how they can set themselves apart from competitors. Call us at (416) 888-8756.