0/5 (0 Reviews)
Many business owners are hesitant to use links on their websites. Either they don’t know how to do it, or they’re scared to try. There are good reasons to be cautious, but if you create the right links you can draw traffic and increase your Google ranking.
Usefulness of Links
80% of SEO ranking factors involve links, including social media and citations. They’re a valuable way to increase your Google profile and draw more people to your site. There is a definite correlation between your rank and the number of links on your pages.
Avoid the Pitfalls
SEO is fluid and constantly changing. Google is getting better and better at detecting “unnatural” links. If they suspect you’re creating content that is not organic, you may be penalised, your keywords might be filtered, or you can be forced to remove the links.
The best way to create links that Google will reward is to place them in the first paragraph of your blog or content, when possible. You want to remain on-topic and use content that is germane to your website/profession. This helps your text read as reputable, reliable and quality-driven. Create a comprehensive strategy, and check the analytics on the links you already have. Change or remove the ones that aren’t working.
There are a number of ways to establish links. Some are more sophisticated than others:
It takes time and strategy to build links, but eventually you will see results. If you need assistance with link building, hiring an SEO company can be a worthwhile investment. Contact us at LocalSEOSearch for personalized help that will build traffic to your site and get your business the attention you deserve!