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Today’s businesses need a website to increase brand awareness and profitability. Without one, you lose valuable income from new and repeat customers and clientele, especially in the service industries.
Modern-day consumers demand instant results and real-time answers to their questions, relying heavily on mobile devices or computers to search for solutions to their problems. Having an actively operating website is crucial for commercial establishments. Businesses that do not have a website are missing an effective marketing opportunity, limiting their ability to generate leads and sales.
20 years ago, businesses relied on telephones, brochures, and the Yellow Pages — static advertising media that lost their efficacy in the dynamic environment of the digital age. Today, the marketing medium of choice is the Internet.
With a website, companies can tell their full story. Businesses can store and offer more information, display pictures, update product lists, and conduct social outreach. No matter what service or product you provide — whether you’re a dentist, doctor, lawyer, pest control expert, arborist, or physiotherapist — a functional and up-to-date website allows more people to learn about your company.
Custom websites are less prone to hacking (compared to theme-based web platforms), but also have reduced access to updates.
To optimize your website, do the following:
While it may be tempting to spend all your time on design and cater primarily to the visual experience of users, such limited focus can have a negative impact. Without website optimization strategies, your site operates at a limited capacity, and reaches fewer people.
A website is a lead-generating tool. It should be accessible to search engines, mobile-friendly, easy to navigate, and useful. Optimizing your site leads to higher ranking on the search results pages, making it readily available to your target audience.
Large brands (like McDonald’s or Starbucks) do not need optimization. Simply searching for their brand name directs consumers to their website. Local businesses, on the other hand, do not have this reach. To be profitable, they need to be optimized for the services they provide within their geo-target.
A number of companies offer websites at relatively lower fees (paid either monthly or annually). However, these websites may have certain restrictions, including:
A recommended approach (depending on your budget) is to build your own website. It may seem like a formidable task. However, with the help of seasoned and reliable experts offering web development services, you can create a profitable website and a strong online presence.
When selecting your website provider:
Enhance the marketability and profitability of your business; entrust your website building project to a professional team of web developers and web optimization experts. By doing so, you need only worry about handling phone calls and closing sales.
Local SEO Search Inc. serves small- to medium-sized businesses. We focus on optimizing websites to help you generate new leads and sales. Depending the package you choose, we can also build websites for you. Using up-to-date search engine optimization strategies, our exceptional team of web developers, content creators, and SEO experts for Canada and the U.S. will establish you online as an expert and authority in your field. Get more business and close more deals; call us today.