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As a business owner, you know that it is important to be visible online. You may have heard of SEO, and you may even be doing some basic SEO tactics to improve your website’s visibility.
But what about technical SEO? This is an often-overlooked area that can make a big difference in how your website performs in search engines. In this blog post, we will discuss the basics of technical SEO and how you can use it to improve your website’s visibility and ranking.
Technical SEO is the process of optimizing your website for the technical aspects that affect your site’s visibility in search engines. This includes things like site structure, code optimization, and server configuration. By improving these technical factors, you can improve your website’s visibility and ranking in search engines.
Here are some common technical SEO tasks that you can use to improve your website’s visibility:
These are just a few of the many technical SEO tasks that you can use to improve your website’s visibility. If you are not sure where to start, we recommend talking to a marketing expert. They can help assess your website and make recommendations on how you can improve your site’s technical SEO.
Technical SEO can help improve your website’s visibility in search engines in several ways. First, by improving your site’s technical factors, you can make it easier for search engines to index and crawl your website. This can lead to better visibility and higher rankings in search engine results pages (SERPs).
Additionally, technical SEO can help improve click-through rates (CTRs) from SERPs. This is because this strategy can help make your website’s listings more relevant and targeted to searchers.
Finally, technical SEO can also help improve your website’s conversion rate by making it more user-friendly and accessible. Because user-friendliness and accessibility are part of Google’s algorithm, your site will not only be ranked more highly but it will also be easier for your prospects and customers to use.
Whether you’re starting fresh or updating your current site, there are several technical SEO best practices to keep in mind.
For example, use keyword-rich titles and descriptions. This will help your website’s listings stand out in SERPs and give searchers a better idea of what your website is about.
Additionally, make sure to use keyword-rich anchor text when linking to other pages on your website. This will help search engines understand the relationship between the pages on your site and improve your site’s overall link profile.
Also, use responsive design. This means that your website will adjust to fit the screen size of any device, making it user-friendly for all visitors.
Finally, improve your website’s speed. A fast website is not only good for users but also for search engines. In fact, Google has stated that site speed is a ranking factor in their algorithm.
When you follow best practices like these, your website will have a solid foundation when it comes to your Google ranking.
Now that we’ve gone over some technical SEO best practices, let’s discuss some common mistakes to avoid.
One mistake is using too many redirects. Redirects are important for website navigation but if you use too many, it can hurt your website’s performance. Try to limit the number of redirects on your website to keep it running quickly and smoothly.
Another mistake is not using canonical URLs. Canonical URLs help prevent duplicate content issues on your website. When you have multiple pages with the same or similar content, use canonical URLs to tell search engines which page is the original. This will help ensure that only one version of each piece of content is indexed by search engines.
Finally, another mistake is not using an XML sitemap. XML sitemaps help search engines index your website’s content. They are especially important if you have a large website or one with complex navigation.
These are just a few of the many technical SEO mistakes that can hurt your website’s ranking. To avoid these mistakes, be sure to partner with a marketing firm like Local SEO Search that has a proven track record of helping small businesses succeed online.
SEO is essential to doing well online. By following these tips, you can make your website more visible in search engines and improve your site’s overall performance. Technical SEO is an important part of any successful online marketing strategy. Don’t wait to get started – the sooner you begin, the sooner you’ll see results!
If you’re ready, contact us for a free consultation today. We’ll answer your questions and let you know exactly how we can help.