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As a business owner, you’re probably aware of the fact that having a website that stands out can be great for your brand. However, if you’ve equated standing out to having a convoluted design, you might want to think again. Although it can be tempting to want a website that is full of all kinds of bells and whistles, sometimes less really is more. In fact, research shows that simple websites actually tend to perform better.
Let’s talk about why simple website design can be a great option for your business.
All of the best websites are built with user experience in mind. When people come to your website, they should have no difficulty reading the pages and finding their way around. Having a simple website can help with this because a minimalist design means there’s less room for visitors to get confused. Plus, having a more intuitive design will automatically make it easier for people to find exactly what they’re looking for. When the time comes for them to purchase something, this will be easier for them to do as well.
If people come to your website and have trouble navigating it, you can almost guarantee that they won’t be around long and they probably won’t ever come back. On the other hand, visitors are more likely to spend money with businesses whose websites offer a pleasant experience.
You might be aware of the fact that having content on your website is of the utmost importance. Your content is what allows people to learn more about your brand and the products/services you have to offer. No matter how good your content is, though, you only have a couple of seconds to capture people’s attention. With a simple website design, visitors can immediately focus on your content instead of being distracted by different elements of your design.
If your content provides answers to the questions your visitors have, you will be able to establish yourself as an authority in your industry. Doing this will allow you to build trust with your audience which can ultimately lead to people wanting to become customers.
If there’s one thing nobody likes, it’s waiting for a website to load. As a result, it’s essential that your website loads within 1 to 2 seconds. Anything longer than that, and you risk people exiting the site. Once a person leaves, they are likely to go to one of your competitor’s websites, and that’s the last thing you want. Fortunately, having a simple website can make it much less likely for this problem to occur. By getting rid of large images and complex features, your website will load much more quickly.
Getting people to come to your website is one thing, but the most important thing is that they become a customer while they’re there. It’s no secret that getting visitors to buy something or book an appointment can be challenging, but the good news is that a simple website can help with this. For starters, people are turned off when websites are very busy and are constantly trying to persuade them to buy something.
Keep in mind, however, that it is still important to include Calls to Action (CTAs) throughout your website. A CTA is designed to prompt your visitors to take a desired action such as visiting a product page or contacting your business.
One mistake that many business owners make is forgetting that their website is a ‘living’ thing. Essentially, this means that websites will require maintenance and updates over time. One of the best things about having a simple website is that both of these things are much less complicated.
For business websites, this is incredibly important because having an outdated website can be confusing or lead people to feel like your company is unprofessional. Additionally, having a simple website tends to mean that there are less opportunities for your site to crash and/or have bugs.
Having a ‘busy’ website may be tempting, but it could end up hurting your business in the long run. A more simplistic design, however, could help boost your revenue and give your business a stronger reputation among your audience. Instead of thinking of a simple website as boring, think of it as an opportunity for you to set your business up for success.
At Local SEO Search, we have years of experience creating websites that put our clients’ needs first. We focus on delivering sites that are attractive and user-friendly and we’re all about seeing results. If you’d like to learn more about our web design and development services, contact us today to schedule a free consultation.