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Is your website working hard enough for you?
If you’re like most business owners, you want to make sure that your website is performing as well as it can. You may have already implemented some SEO tactics, but how do you know if they’re working?
One great way to find out is to conduct an SEO audit. In this blog post, we will discuss 5 reasons why you need an SEO audit and how it can help your business!
Like everything else, your website needs regular maintenance. There are a variety of things that can impact its performance over time, especially when it comes to speed and security.
Speed and security are two of the major ranking factors that Google takes into account when determining where to place websites in its search results.
An SEO audit can help you identify potential problems with your website’s speed and security, and then take steps to fix them before they hurt your ranking. For example, there might be video content you’ve added that isn’t optimized properly and is slowing the site down. Or your security certificates may have expired, which can cause Google to flag your website as dangerous.
You need an audit to ensure your website is as fast and secure as possible.
Google is the biggest and most popular search engine in the world, so when it penalizes a website, that can have a major impact.
A penalty can mean a significant drop in your traffic, the number of new leads, and the overall revenue of your company. You want to do anything you can to avoid being penalized by Google, which is why an SEO audit is so important.
Why would your website ever be penalized?
There are a number of reasons why Google may choose to penalize a site, including spammy or low-quality content, keyword stuffing, and excessive link building. Sometimes sites are penalized for links that they didn’t even know were there – for example, if someone links to your site from a spammy or low-quality site.
What can you do about penalties?
If you think your site has been penalized by Google, the first step is to see if you were given a specific reason and check the Google Webmaster Guidelines to see if you’re violating any of their policies. If you are, then you’ll need to take steps to fix the problem before you can expect your site’s ranking to recover.
Your on-page SEO is the number one thing you can control about your ranking.
An SEO audit will review your on-page SEO, including meta descriptions, headers, content, and internal links. Often there are ways you can improve these elements to make your website more relevant and engaging to your ideal audience. At the same time, these improvements will show Google that you’re even more authoritative and relevant to your keywords, which helps you rank more highly.
These efforts can then result in more traffic, leads, and customers.
You want to make sure that your website is working as hard as it can on your behalf. By making sure you’ve maximized your on-page SEO, you’re setting your company up for success in Google search results.
Are you actually ranking for the specific keywords you’ve targeted?
The only way to find out is by getting an SEO audit. An audit will let you know exactly what keywords your website actually ranks for so you can compare that to your list of target keywords. If you’re missing the mark on something, you’ll be able to take action to fix it.
Also, an audit lets you know which keywords are bringing in the most traffic.
You might find that the keywords you thought were most important are actually not helping you as much as expected. At the same time, maybe there’s a surprise diamond in the rough. Finding the keywords that drive traffic can help you focus your SEO efforts.
As a business owner, it’s important to keep an eye on your competitors.
Not only do you want to be aware of what they’re up to, but you also want to make sure you’re staying ahead of the curve. This is one of the benefits of an SEO audit. It will help you see what your competitors are doing in terms of SEO so you can adjust your strategy as needed.
An audit will also help you identify any weaknesses in your own SEO strategy so you can address them and avoid falling behind. In today’s competitive marketplace, an SEO audit can be a valuable tool for business owners who want to stay one step ahead of the competition.
If you’re looking for ways to improve your online marketing, it’s time to schedule an SEO audit.
An SEO audit can help identify areas where your website could use improvement and give you a plan of action to increase traffic and conversions. Contact us today to get started!