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Are you part of the nearly 30% of small businesses that don’t have a website? If so, you could be missing out on lots of opportunities to connect with your audience, educate potential customers, and most importantly, make more money.
In this day and age, having a website has become an important part of a business’ success. If your business doesn’t exist on the web, it won’t exist at all in the eyes of many people. Although it may seem like a hefty investment up front, you’ll be surprised how much your business can grow by doing something as simple as having a website built. Let’s talk about some of the reasons you should create a website for your business.
You may have been able to get buy for many years without having a website, but those days are fading away. At this point, the majority expect businesses to have websites. If someone looks up your business name online and they aren’t able to find anything, they will likely avoid working with your business all together.
By setting up a website, you can establish an online presence for your business and help create credibility and trustworthiness among your current and future customers. The longer you go without having a website, the longer you go without your brand being strongly represented on the internet. At the same time, however, it’s important that your website be easy to navigate and aesthetically pleasing otherwise you’ll once again be putting your credibility at risk.
Having a website allows you to take advantage of various digital marketing methods. One of the most notable is search engine optimization (SEO). SEO is a variety of techniques designed to help your business become more visible in search engines. The better your website ranks in the search engine results, the more traffic you’re likely to get. SEO is unique when compared to other forms of marketing because it involves people coming to you as opposed to you having to go out and attract your audience. This is great because it means that the people who are coming to your website are already interested in what you’re selling.
Your website will basically serve as a one stop shop for your business. Not only will your visitors get information on your company and how to contact you with questions, but they should also be able to see the products and services that you have to offer.
It’s important that your website has a designated products/services page that clearly displays what you’re selling along with any pertinent information. When people want to buy something, they want the process to be as quick and easy as possible. Having a designated area of your website or your products and services can help with that.
Chances are that most — if not all — of your competitors already have websites. By not having one, you’re putting yourself at a serious disadvantage and making it much easier for customers to go with your competition instead.
Your website will give you the opportunity to show your audience why your business is actually a better choice than your competition by showing how you can provide a higher-quality experience.
Even though most people now begin their buyer’s journeys with Google searches, word of mouth is still a very powerful way for businesses to attract new customers.In fact, research shows that over 90% of people read reviews before spending money with a business. In reality, this is number is probably going to increase even more in the years to come.
If people are unable to find any reviews for your business, they will probably assume it’s because no one has any good things to say about your business. Needless to say, it’s always a good idea to post reviews on your website so that people can gage what kinds of experiences your customers have had with you.
Now you know all the reasons you need to have a website, you may be wondering how you should go about getting one built. The good news is that you don’t have to do the work on your own. Since creating websites can be a technical and time consuming process, it is recommended that you trust an experienced professional with the task.
At Local SEO Search, we take pride in creating stunning websites for our clients that bring their brands to life on the internet. Whether you’re looking for a custom made website or want to work with an existent template, we’ve got you covered. Contact us today to set up a free consultation to learn more about our web design and development services.