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Getting a website built is one of the most important decisions you can make. No matter what kind of business you run, your website will be the first impression that many people have of you. Needless to say, you want that impression to be as good as possible. This is why a custom website can be a great option.
To put it simply, a custom website is one that has been designed completely from scratch. Every piece of code in the design has been written by the developer you’re working with. This isn’t to be confused with templates that have been customized. Although you may be tempted to use a pre-existing template for your website, a custom site could be a much better investment in the long run.
Let’s discuss some of the reasons you should invest in custom website design.
Let’s face it, there are lots of websites out there that look the same. However, people are more likely to remember the websites that stand out to them (in a good way, of course). One of the best ways to show your customers that your business is the better choice is by showing them that you can give them something your competitors can’t.
If you want to have a website that offers something unique compared to your competitors, a custom design could be perfect for you. A one of a kind side can give you a leg up against the competition.
When you use a template, you may find that there are things about it that don’t highlight your brand in the way you want. The good news is that you can eliminate that feeling with a custom website.
Building a brand that is easily recognizable is one of the most important things about building a business. From colors and fonts to the overall layout, custom websites can be designed to specifically fit your brand. When people feel like they have a good understanding of your brand, they’ll be more likely to spend money with your business.
A good user experience is one of the key components to a successful website. If people who visit your site find that it is confusing and difficult to navigate, they will be more likely to leave and go elsewhere. As a business owner, that’s the last thing you want. Fortunately, when you’re having a website designed from scratch, you can ensure that user experience is a top priority.
When you use a website template, there may be some things that you aren’t able to change, remove, or add. However, with a custom website, you can essentially bring your exact vision to life. Customization can also make it easier for your website to be updated in the future. It’s important to note that a website isn’t a one and done kind of thing. There are things that may need to be adjusted over time to ensure that your website looks great and is functioning properly.
At the same time, though, you want to be careful that you aren’t using the freedom of customization to create something that is too complex or confusing. This is one of the reasons why it’s important to work with a web designer to ensure that your ideas are brought to life in the best ways.
Did you know that more than 50% of web traffic comes from search engines? Search engine optimization (SEO) is a variety of techniques that can help your website rank higher in search engines results. Custom websites can be built with SEO in mind to ensure that your website appears exactly how you want it to in search engines.
When your website appears at the top of the results page, you’ll be able to generate more traffic. Another great thing about SEO is that the traffic you get through search engines will come from people who are already looking for your product/service or things that relate to it.
A custom website may be a little more expensive than using a template, but with the right custom design you will see a major return on your investment.
That said, a custom website probably isn’t something you’ll be able to build on your own. It is recommended that you work with an experienced professional when having a custom website built. Here are Local SEO Search, we take pride in designing beautiful, responsive, and user friendly websites for your clients. We can help your business achieve its online goals and move on to the next level.
Contact us today to schedule a free consultation to learn more about our custom web design service.
