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The restaurant industry is a very competitive space. Although some people think that the success of a restaurant is solely based on things like the quality of the food and customer service, that isn’t the case at all. Something as seemingly simple as a website can really make or break the success of a restaurant.
With the right website, you might just see your business thrive in ways you never would have imagined. Let’s talk about five restaurant website design tips that can help take your business to the next level.
As mentioned earlier, there are lots of websites out there. There may even be hundreds located in the same city as yours. As a result, it’s important for people to know what sets you apart from everyone else. Your website is the perfect place to let people know. Your website should clearly represent your brand and your about page should tell your story. People are more likely to be drawn to places with a good story, so your website should highlight yours. The key is to get as many people in your restaurant as possible and then allow your food to speak for itself.
Have you ever heard the phrase that people eat with their eyes first? According to science, there is actually some truth to this. People are more likely to want to try foods that look good to them, so it’s important that the images on your website be appealing. You may want to enlist the help of a professional photographer to ensure that you get the best photos possible.
When people come to your website, there are certain things they’re going to expect to see. Below are some of the basic pieces of important information you should include so that people can get the most from your site.
Thanks to the internet, there are lots of people who like to look up menus before they even get to the restaurant. As a result, it’s important that your menu be added to your website and be easy for visitors to find. In addition to listing all of the items you serve, it’s also a good idea to list the price of each item.
Having contact information on your website is important so people know exactly how to reach out if they have questions and/or comments. This is particularly important for restaurants that accept reservations. Listing contact information on your website also makes your restaurant look more professional.
Listing your business hours on your website is one of the most important things for you to do. After all, knowing when your restaurant is open and closed is key information for people looking to visit. You also need to be sure to update your hours in the event that they ever change, such as during the holiday season.
In order for people to go to your restaurant, they need to know exactly where it’s located. Needless to say, this information should be clearly stated on your website. lRestaurants that have more than one location will one to list all of them on the website. It’s also nice to have a feature that allows people to see which locations are closest to them based on their address or zip code.
Search engine optimization (SEO) is essentially what allows people to find your website using search engines. For example, if people in your area are searching for “best restaurant near me”, you want your website to be listed at the top of the search results. This is why it is a must that local SEO be considered when designing your website.
Long gone are the days when computers were people’s primary way of searching the internet. The vast majority of people are now using cell phones and tablets to browse the web, and that trend is only going to continue. If people come to your website and see that it doesn’t function properly on their mobile devices, they are probably going to leave. In the long run, this can lead to fewer people wanting to visit your restaurant.
While it’s true that the food is the most important thing at any restaurant, the truth is that good food isn’t always enough to get people in the door or to get them to come back. Most people are looking for a good all-around experience, and that starts with the quality of your website.
At Local SEO Search, we look forward to helping businesses like yours achieve their goals. Contact us today to set up a free consultation to learn more about our web design and development services.