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Digital marketing can be a daunting task for small businesses. There are so many platforms and strategies to choose from, it can be hard to know where to start.
In this blog post, we will discuss five digital marketing efforts that are guaranteed to produce big results for your small business. Whether you are looking to increase website traffic, generate leads, or boost sales, these five strategies will help you achieve your goals!
When we say that a website is well-designed, we mean that it’s easy to use, visually appealing, and user-friendly. A well-designed website will be responsive to different screen sizes, so it will look good no matter what device you’re using to view it. It will also be easy to navigate, with clear menus and calls to action.
A well-designed website will do well on Google search results and impress your potential customers. That means you’ll get more traffic and your visitors will be more likely to become customers, which is exactly what you’re looking for!
Once someone finds your website, why should they stick around? Why would they come back and visit again? The answer is that the content on your website is informative and engaging and they learn more about how your products and services help them.
For example, a plumber might not get an immediate customer from a blog post about how to clear a clogged drain, but they have shown themselves to be a valuable resource. As people come back to learn more about plumbing issues, they will eventually hire the plumber to handle the concerns they can’t DIY.
That’s the power of creating great content. It’s not an overnight strategy, but it will pay off in the long run as you develop a reputation for giving expert advice in your field.
Search Engine Optimization, or SEO, is one of the most powerful long-term digital marketing efforts. SEO is the process of optimizing your website so that it will rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for terms related to your business.
SEO can be a complex topic, but there are a few simple things you can do to improve your website’s ranking. First, find the keywords that your ideal customers use to search for information in your niche. Then, use those keywords throughout your website, including in your titles, headings, and metatags.
You can also improve your website’s ranking by building links to it from other websites. This is called link building, and it essentially tells Google that your website is a valuable resource worth recommending to its users.
Social media is one of the most powerful tools in your digital marketing arsenal. It allows you to connect with customers and build relationships with them. It’s also a great way to show off your brand personality and humanize your business.
You don’t need to be on every social media platform, but you should choose the ones that make the most sense for your business. If you’re a B2B company, LinkedIn might be a better choice than Instagram. If you’re a visual company, like a bakery or florist, Instagram and Pinterest are great platforms to showcase your work.
When customers feel like they know you and your company, they’re more likely to do business with you. The important thing is to be strategic about your social media presence and make sure you’re putting your best foot forward.
Email marketing is a great way to keep in touch with your customers and remind them of your products and services. It’s also a great way to share valuable content, like blog posts or coupons.
You can segment your email list so that you’re only sending emails to people who are interested in what you have to say. For example, if you have a blog about gardening, you can segment your list so that only people who have signed up for the gardening emails receive those emails.
This ensures that your emails are relevant and interesting to your customers, and it helps you build a relationship with them. It will improve your open rates and overall responses, which boosts your sales.
Digital marketing is a powerful tool that small businesses can use to connect with their customers and build relationships with them. When you start with a great website, create high-quality, SEO-optimized content, engage on social media, and connect through email marketing, you’ll create powerful connections with your audience.
All of this can be a challenge for a small business owner who has very little experience in digital marketing and no extra time. That’s why many companies choose marketing partners like Local SEO Search. If you’d like to learn more about what we can do to help you grow, contact us today!