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Working with a marketing agency is a significant investment for most small businesses. It’s not that you don’t understand you need to invest in your marketing — it’s that you want to be sure you get a great return on your investment.
Is a marketing agency going to get you the results you’re looking for? If you pick the right marketing partner, the answer is definitely yes. Here are four important benefits of working with an agency for your marketing.
There’s a reason you started a business in your specific industry. You have experience and expertise in that area! You are able to give your customers results that they cannot provide for themselves.
The same is true for a marketing firm. The people at the agency have years of experience in specific areas of marketing outreach, meaning that they are able to do things the right way the first time. If you do your own marketing, there will be a lot of trial and error, and that can cost you a lot of money and the chance to grow quickly.
As many small businesses know, things work best if the customer hires you instead of trying to do something difficult and even dangerous on their own. The same is true for marketing. Don’t waste time and money on ineffective results. Hire the right people from the beginning, so you can focus on what you do best.
When you’re looking at the investment of working with a firm, don’t think only about the cost of the commitment. Also, look at how much you’ll spend otherwise if you don’t go with a marketing firm.
Too many owners forget that if they don’t sign up with a marketing agency, they’ll still spend money on marketing. How much? And how effective will it be? The decision isn’t $1000 vs $0. It’s $1000 vs. whatever you’ll spend trying to do things yourself.
The reality is that the money spent on “random acts of marketing” instead of pursuing a consistent strategy adds up quickly. It can quickly become more than you would have spent with a professional, and you won’t get the same results either.
When you work with the right professionals, who have experience helping small businesses grow and excel, the money you spend will be targeted on the marketing strategies that work best. You’ll spend far less and get a lot more return on your investment.
Before you answer the question, “Are agencies worth it,” consider how much time it takes to do your own marketing correctly.
There are so many elements of effective marketing that many business owners overlook. For example, you need to optimize your website with the right keywords. But that means finding those keywords and knowing where to put them on your website. You also need to claim and optimize your Google My Business profile, encourage reviews, and get high-quality inbound links to your website.
And that’s only search engine optimization (SEO). If you run online ads you have to find your target audience, create a compelling marketing message, and run the campaign on platforms where your ideal customers spend the most time.
If you do print marketing, word-of-mouth promotions, or other outreaches, that adds even more time. There’s no doubt that marketing alone is a full-time job. As a business owner, you have enough on your plate. Don’t try to learn another industry too. Leave that to the marketing professionals.
If you choose a marketing agency that does the work in-house, as Local SEO Search does, you’ll gain the benefits of an entire team working together. This is far better than hiring individual freelancers that don’t communicate with each other well.
Instead of paying for a blog writer, social media specialist, keyword researcher, and more independently, you can pay a single fee for a team that already knows how to not only do their specific job but works well with the other specialists. This open communication allows the team to stay on top of changes and measure your results more effectively than a group of individuals would.
Best of all, you can gain this entire team without having to pay a full-time marketing salary with benefits. Instead, you pay an affordable fee to the agency.
Of course, these benefits only apply if you hire the right professional from the beginning. How do you ensure that happens? It’s all about asking the right questions.
Start by making sure the agency has a strong history with small businesses, not just large corporations. Then, talk to those small businesses to see what their experience was like. Finally, make sure the marketing goals are tailored to your needs, not one-size-fits-all.
We would love to partner with you to make your marketing effective so your business can grow. Contact us today to see how we can help!
