Content continues to be king, but the term “content” has expanded to include a lot of media that many small businesses don’t think about. Today, you’re not just writing blog posts. You’re also interacting on social media, creating and sharing videos, making infographics, writing white papers and research reports, and more.Read More

As a small business, COVID-19 probably has you on your heels. It’s a shock to everyone, and having most of Canada shutting down non-essential businesses means that you’re probably losing customers. Well, you’re losing customers in the physical storefronts. The truth is, you may be growing if you look at your online sales.Read More

How do you rank highly on Google? It’s a million-dollar question – literally – because ranking on the first page of Google means getting access to at least 75% of clicks. Being on page 2 or below is the same as not being found at all, in most cases.Read More

Many people think they understand SEO — but do you really? Unless you’re a professional, you probably don’t know SEO as well as you think. In fact, you might be stuck believing in common SEO myths that are no longer true or were never true at all.Read More

There’s no doubt that video marketing is one of the most important ways to reach your audience today. Not only is it a great way to get attention, but videos also boast excellent engagement and conversion abilities as well.Read More

As we go into a new year, most people are resetting their goals, retargeting their business, and creating marketing plans. Good companies are making sure they learn from the mistakes of the past and don’t repeat them. However, the very best aren’t just learning from their own mistakes, they’re avoiding mistakes others have made as...Read More

One of the many challenges of a business owner is growing his business. While there are many ways to promote and market your business to ideal customers, networking is one of the most effective strategies you can use without burning a hole in your pocket.Read More

There are many reasons why people want to become a business owner. It could be for personal satisfaction, financial autonomy, or creative independence. The list might go on, but at the core, it all comes down to freedom.Read More

Every smart small- and medium-sized business owner wants to rank at the top of the Google search page. While competition in the world of online marketing can be dog-eat-dog, the rewards for ranking first on Google searches include about 30 percent of the search traffic and 90 percent of total clicks.Read More

Home renovation is big business, and a lot of people think they can do it on the weekend in their spare time. Quite often this ends in disaster, with poorly made walls, drafty windows, and faulty wiring. You've probably seen quite a few of these problems in your line of work renovating homes, and had...Read More