Which online strategy is better: Search Engine Optimization (SEO) or Pay Per Click (PPC)? We all want a straightforward answer. Unfortunately, it isn't a yes or no question.Read More
Forbes recently published that $1,000 spent on old and outdated SEO strategies won't get you far. On the other hand, spending $1,000 on a well thought out piece of content or other SEO puzzle piece could allow you to earn a good ROI.Read More
In a few short years, social media for business has gone from a fun idea to an integral part of any marketing strategy. These days, if your business isn't on social media, you're ignoring potential ways to connect with customers.Read More
You haven't started your video marketing campaign yet? Well, according to current statistics, you really need to get started. 87% of your competitors are already using marketing videos. By 2019, video is expected to make up 80% of all online content.Read More
Search Engine Optimization is one of the most effective strategies to improve traffic to a small business’ website. By boosting their organic ranking, small businesses can find themselves on greater — or equal — footing with larger competitors.Read More
With the fierce competition in every industry, entrepreneurs have to stay on top of the trends to expand their business. Even if your business doesn’t sell products online, you need a website in order to get more customers and keep the ones you have.Read More
Digital marketing is necessary for any service-based business to thrive in today’s market. Electrical contractors can benefit greatly from different online strategies. Get your message across to your target market and generate the leads needed to grow.Read More
Magazine advertisements were once considered a successful approach to promote products or services. However, as we move to the digital age, print media is a less effective tool for a small-to-medium sized business. Read on to learn if this is a viable investment of your marketing dollars.Read More
Once upon a time, newspaper advertising provided exposure and leads for a local business. It was expensive if your target market was a regional and/or national area, but the effort could bring new clients and customers to your doorstep. Today, the response rate to print ads is lower than that of other advertising methods. Digital...Read More
