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Before beginning work on an SEO campaign, first determine the current status of your website. This means checking which aspects your website performs well and where it needs improvement. You should not implement an SEO campaign just because it is what other marketers are doing. Just like your business goals, websites have different needs and require specific strategies to meet those needs. These aspects can only be determined through an thorough SEO audit for your website.
An SEO audit involves checking and analyzing the off-page and on-page elements of your website. This is done both manually and through the use of tools. With an SEO audit, you will be able to determine your website’s performance in terms of speed, content, backlink profile and other technical aspects. After using online tools like Google Analytics or SEMrush to conduct a short audit, recommendations are provided regarding what you need to fix or change in your website. From there, you can begin working on an effective SEO campaign.
Here is an SEO audit checklist to use as your guide:
The SEO industry is similar to the business world. It changes rapidly. And with Google constantly changing and updating their algorithms, an SEO audit should be done periodically in order to have an up-to-date SEO strategy. By doing regular checks, you can make the necessary adjustments to ensure your website keeps up with those changes.
When you make essential shifts to your site based on an SEO audit and its recommendations, it benefits your site and your site visitors. People prefer websites that are user-friendly and provide the information they need.
Our experts recommend SEO audits be conducted twice a year. It can be done at the end of the first and third quarters or every 6 months. For our clients, we conduct an initial audit to determine the site’s current standing before we implement an SEO strategy. After that, we perform our audits annually to ensure their SEO strategy is still working.
If you would like to conduct an SEO audit for your website, contact Local SEO Search. Our experts will do a thorough examination of your website and provide you with recommendations. Contact us anytime if you need more help.